LONDON, February 27, 2013 /PRNewswire/ --
Brands at the forefront of digital - including Reckitt Benckiser and Bacardi - have teamed up with Shopwyre, the leading edge eCommerce technology, to drive and track online sales by turning their own marketing touchpoints into multi-retailer points of sale.
With one click and without being taken away to the retailer website, consumers can add products to their personal shopping basket at their chosen online store from any Shopwyre-enabled brand touchpoint - a brand website or Facebook page, a print ad or TV commercial, even the product pack or branded merchandise.
Shopwyre's cutting edge technology presents live pricing and special offer information to consumers directly from the retailers. And its special algorithims filter products according to their distribution and availability at the different retailers.
With online groceries forecast to grow by 98% over the next 4 years in the UK, and with Click and Collect fast gaining ground throughout Europe, the US and other markets, Shopwyre is dedicated to equipping both FMCG and non-FMCG brands with the eCommerce tools they need for a digital future.
By integrating brand content with commerce, Shopwyre enables brands to extend their sales opportunities beyond the retailer platforms. It empowers them to have a new, direct dialogue with consumers at the point of sale - a point of sale which they control. For the first time, brands can decide how their products are sold online - from promoting different products at different times to creating a whole new, compelling and truly distinctive online shopping experience.
Quick and easy to implement (a platform can be up and running in a matter of hours), Shopwyre's fully brandable and customisable interfaces allow brands to build their eCommerce offering according to their unique character, products and target audience, and thereby maximise marketing ROI.
Peter Clare, Head of Digital at Bacardi, says, "We were excited by the results of our initial exploration with Shopwyre. The sophistication and flexibility of Shopwyre's technology means we can both build meaningful relationships with our target audience via our digital platforms and drive sales to our retail partners' online shops."
And Shopwyre not only helps drive sales. It tracks them as well, so that brands can directly observe and gain unique insight into online shopper activity and behaviour.
For their part, retailers can simply sit back and watch shoppers fill their baskets from new and diverse places on the internet and in the physical world. Shopwyre promotes synergy and collaboration between brands and retailers in order to drive mutual growth and opportunity in online sales.
Co-Founder Katie Harvey says, "Today brands are using Shopwyre to capture sales among engaged visitors on the brand website and Facebook page. However, the evolution of Shopwyre technology involves taking the store to consumers in their own environment and enabling them to purchase products whenever and wherever via their smart phones and tablets - whilst watching a TV ad or walking past a bus stop ad on their commute home for example. Today's path to purchase is customer-driven and multi-touchpoint.
"FMCG brands are just at the start of a long eCommerce journey. With its current and future offerings, Shopwyre ensures that they successfully embrace it to become market leaders in a fast-emerging digital world."