Shot Spirits Corporation's GuestSnapshot(TM) System Tracks $4.14 Billion in Sales

LEESBURG, Va., March 25 /PRNewswire/ -- Shot Spirits Corporation (Pink Sheets: SSPT) is pleased to announce that GuestMetrics', the Company's wholly owned subsidiary, premier analytical software system has tracked over $4 billion in sales generated from 584 million records captured at the point of sale from bars and restaurant in 2009.  

GuestSnapshot™'s premier analytical software is currently installed in locations that span 844 cities nationwide.  Clients of the product include companies such as Ruth's Chris Steak House, as well as franchisees of national accounts including T.G.I Fridays, Chili's, Melting Pot, Famous Dave's and Hooters to name a few.  The data GuestSnapshot™'s collects from these locations is then provided to companies such as Republic Distributing Company, Pernod Ricard, American Express, Bacardi, amongst others.  

Information is one of the most essential parts in the operation of all business organizations. For data to be useful it needs to be captured and then analyzed to determine actual sales activity and trends at the macro level down to the individual locations.  Across Europe, Asia, and North America, hospitality firms spend approximately $420 million annually on business intelligence, according to an article on www.microsoft.com. The use of an established data mining and analytical tool can help organizations find valuable consumer information concealed within millions of database records. In addition, this data gathered over a time period can be used to gain important insight into consumer trends.

POS dealers can now offer their customers an online reporting application that was previously only available to national accounts.  GuestSnapshot provides multi-site restaurant operators comparative reporting on keymetrics, labor costs, fraud detection, employee performance and promotional campaign effectiveness.  By using the information available in these reports, restaurant owners can improve menu options, track promotions and identify training issues.

"We are delighted with the solid growth of our GuestSnapshot™ software system," stated Brian P. Barrett, President, CEO of GuestMetrics, Inc. "It simplifies keymetrics reporting which allows restaurant owners to make informed decisions and ultimately leads to the growth of their business."

About Shot Spirits Corporation:

Shot Spirits Corporation through its two wholly owned subsidiaries, Shot Spirits International and GuestMetrics, Inc., is focused on delivering products and services to the multi-billion dollar hospitality industry. Shot Spirits, through their partnership with Beverage Pouch Group, is an innovator in the beverage industry with the flavors of the ShotPak(R) brand. ShotPak(R) Cocktails and STR8UP Spirits brands are packed in their patented "Green no Landfill" StandUp pouch with easy-tear open feature. Shot Spirits is focused on distribution in supermarkets, liquor stores, as well as bars, restaurants, and sporting venues across the globe. GuestMetrics is a data services company specializing in the collection and cleansing of data from restaurants, bars and hotels. From top-line reporting on the state of the industry to specific brand information, suppliers can access consumer spending information not only on their specific brands, but their competitors as well.

Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise

For more information visit: www.shotspiritscorporation.com

SOURCE Shot Spirits Corporation, Inc.