NEW YORK, Dec. 20, 2010 /PRNewswire/ -- Jessica Simpson, forever transformed after her experiences filming VH1's "The Price of Beauty," and with a longstanding philanthropic dedication and passion for Operation Smile, launched A Beautiful Me as a personal initiative dedicated to making a positive difference in the lives of young people. A Beautiful Me, as a collaborative movement with Operation Smile, aims to help youth believe in themselves and use their personal strength to change the world.
With the launch of her Jeanswear Collection this year, Jessica is asking her friends and family, her fans and the world, to join her in honoring A Beautiful Me and the positive power of confidence with "Show Me Your Blues."
View the video here: http://www.facebook.com/video/video.php?v=593300863458
"I wanted to launch the 'Show Me Your Blues' application because I thought it would be a fun way to connect with fans of the Collection. It gives everyone the opportunity to get involved in a philanthropic cause by uploading photos of themselves and their friends," Simpson said. "We are each unique in our own skin. Believe in yourself and change the world."
Customers are encouraged to snap a picture of themselves in Jessica Simpson denim and upload the proudly styled picture to the Jessica Simpson Collection Facebook application for "Show Me Your Blues" (http://www.facebook.com/jessicasimpsoncollection). For every image added, $1 will be donated to the A Beautiful Me movement.
SOURCE Jessica Simpson Collection