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"Show Me Your Chef" Unveiled Post-Toy Fair NY 2025, Set for Fall 2025 Release


News provided by

Show Me Your Chef

Mar 04, 2025, 11:03 ET

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NEW YORK, March 4, 2025 /PRNewswire/ -- Game night's getting a tasty upgrade! Fresh off Toy Fair New York 2025 (March 1-4) at the Javits Center, "Show Me Your Chef," the world's first live-action cooking competition board game, is ready to dish out fun. For 4-12 players—play one-on-one in 4 teams or up to 3 per team—teams bring grocery lists, compete for ingredients with trivia cards, and race a 40-minute clock to cook, judged by peers (no self-voting) for a trophy. Priced under $25 retail, it's slated for Fall 2025.

Cooking Industry's Hot Streak
Cooking competitions are a global feast: 20-30 million US viewers savored The Great British Baking Show (6-7M per episode in the UK) and Top Chef (2-3M per episode in 2024) in 2023-2024, with 50-100 million fans worldwide. Netflix's Culinary Class Wars scored 6.5 million views in its first week, while Food Network's Tournament of Champions drew 10 million across its 2023 season. "Show Me Your Chef" brings this craze home—affordable at under $25.

Social Media's Foodie Fever
Food dominates online: Gordon Ramsay boasts 12.6 million Instagram followers, Food Network 11 million, and Jamie Oliver 10 million—chefs and networks stoking a digital hunger. Cooking shows shine too—Great British Baking Show (1.5M followers), Top Chef (1.2M), Chopped (1.1M)—with 40% of US users browsing food pics monthly and 39% of UK users naming food their top Instagram topic. "Show Me Your Chef" turns teams into creators, sparking #ShowMeYourChef posts.

Team Fun, Made Simple
For 4-12 players—solo in 4 teams or up to 3 per team—it's a flexible showdown. Junior chef mode welcomes kids, while printed trivia cards keep it easy, with optional digital packs via QR code for fresh challenges. One trophy fuels rivalry, and QR-coded invitation templates plus video instructions make hosting a cinch—all under $25 retail, hitting shelves Fall 2025.

Post-Toy Fair Reveal
Showcased at Booth 6754 during Toy Fair NY 2025, "Show Me Your Chef" wowed attendees. "90% of playtesters loved the chaos," says Pat creator.

About Show Me Your Chef, Pat Timmons
Founder and serial entrepreneur – Pat has had decades of direct retail experience and has boot strapped many family businesses in her 40 years of business creations from coffee shops, on-line retail, salons, restaurants, ice cream/toy shops and is currently co-founder of US Water Systems along with her husband Mark.

"An indie designer from Indianapolis, cooking up fun for all."

Stir Up Some Buzz
"Show Me Your Chef" delivers team cooking thrills under $25—set for Fall 2025, it's a post-Toy Fair standout. Dig in!

Click here for more details about our booth at: https://tfny2025.mapyourshow.com/8_0/exhibitor/exhibitor-details.cfm?exhid=393403.

SOURCE Show Me Your Chef

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