Shuffle Master, Inc. "Delivers More" At Global Gaming Expo (G2E) Asia 2012 In Macau

LAS VEGAS, May 21, 2012 /PRNewswire/ -- Shuffle Master, Inc. (NASDAQ Global Select Market: SHFL) ("Shuffle Master" or the "Company") today announced it will Deliver More with a wide range of product innovations during the Global Gaming Expo ("G2E") Asia at the Venetian Macao, May 22-24, 2012.  Product demonstrations will be available at booth #801.

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"This year's exhibit at G2E Asia highlights the most extensive product lineup in our company's history," said Gavin Isaacs, Chief Executive Officer of Shuffle Master.  "We look forward to a great show where we'll have the opportunity to demonstrate how our products are designed to deliver more profitability to Asian casino operators and more fun and excitement to players."

The exhibit will spotlight key innovations from the following product categories – utility products, specialty table games, e-tables, and iGaming - and will serve to highlight how Shuffle Master delivers...

...More Productivity from New e-Table Developments

Front and center at the show will be Rapid Table Games™ Multi Game, offering anticipated superior flexibility needed in the busy Asian casino environment. Combining a live dealer and a touch-screen electronic betting interface, the Rapid line of electronic table systems are designed to significantly increase game security and productivity.  Rapid Table Games Multi Game is the latest enhancement to the Rapid platform and includes a multigame feature that gives players the flexibility to choose which Rapid game – Baccarat, Roulette, or Sic Bo – they would like to play on their terminal, without ever having to leave their seat. Enhanced live statistics are available at the touch of a button and seamless betting can be conducted across multiple games. With the capability to accommodate over 300 terminals per table and up to 6 tables of each game type, betting limits can be easily configured to suit each betting position.

Vegas Star Roulette Live™ ("Roulette Live") will also be prominently displayed at the exhibit, featuring a fully electronic roulette table with a live wheel that sits in the middle of individual touch-screen betting terminals.  The compact design can accommodate up to 10 individual player terminals with flexible and configurable bet limits.  Roulette Live provides all the efficiencies of a fully electronic table with the added benefit of a live wheel and ball.  Unlike most other roulette e-Table offerings, Roulette Live offers an optional display with live video dealers.  The sleek, cutting-edge display makes it an exciting addition to any casino floor that is looking for a more efficient roulette solution. 

Vegas Star Craps™ with Shuffle Master's latest proprietary side bet, Fire Bet(SM), offers players all the action of live craps with none of the downtime, plus the chance to win 1,000 to 1 odds if the shooter makes all six distinct points.  Its touch-screen functionality allows players to throw virtual dice and its attractive life-like video dealers deliver the same kind of excitement available on a live table.  Help screens and pop-up tutorials serve to assist novice players providing a fun and unintimidating way to learn craps.  Vegas Star Craps supports up to 64 player terminals and features integrated surround-sound to create a compelling gaming atmosphere. 

...More Cutting-Edge Technology with New i-Table™ Innovations

All i-Table games on display at G2E Asia will feature vivid, intuitive graphic interfaces tied together with compelling new content.  The i-Table game's automated betting and wager resolution process dramatically increases game security, accuracy and speed, resulting in more rounds per hour over a basic felt game, while eliminating errors, a key advantage on specialty table games that have complex paytables with high odds and complicated payouts.  The i-Table can also connect to back-of-house player tracking systems that allow casino customers to rate, track, and comp their player base.  The i-Table products on display at G2E Asia include:

i-Table Roulette™- Shuffle Master will present the new i-Table Roulette, which features a roulette table with a live wheel, ball and dealer, and has an identical footprint to a traditional table. The i-Table Roulette provides all the added functionality and benefits of electronic wagering.  i-Table Roulette's graphically-enhanced central display screen replicates a felt layout and virtual betting stations resolve all bets accurately and instantaneously.  Spins per hour are significantly increased, virtually eliminating errors while more than doubling table productivity.  The i-Table Roulette has stunning graphics, an intuitive interface, and its inherent game-integrity enhance the experience for both the player and the dealer.

i-Table™ for Specialty Games – Specialty games on the i-Table offer multiple benefits for the operator, most notably the elimination of errors that frequently arise on live felt versions due to complex paytables and a high-transaction environment.  Utilizing the i-Deal card shuffler, the i-Table specialty games Three Card Poker Progressive and Ultimate Texas Hold'em(SM) dramatically increase game security, accuracy and speed, resulting in significantly more hands per hour.  The progressive feature on Three Card Poker helps improve the overall house edge of the base game by offering players an exciting opportunity to win a continuously incrementing jackpot.  Additionally, due to the immediate resolution of wagers, additional high house advantage side bets such as 6 Card Bonus and the exciting Bad Beat Bonus can all be offered concurrently, increasing player excitement while offering additional profits for casino operators.

...More of an Edge with High-Performance Games for the Equinox™ Cabinet

Housed in the stylish new Equinox cabinet, Shuffle Master will showcase its wide variety of slot machine titles that feature stunning graphics, enticing progressive jackpots and rewarding free game features. Since its introduction into the Australian marketplace, the Equinox cabinet has witnessed phenomenal success, doubling year-on-year ship share and branching into other non-U.S. markets. This year's lineup will spotlight titles exclusively for the Asian market, including:

DUO FU DUO CAI – FU™ - Pronounced: "Door Foo Door Chai" and meaning "a lot of luck/fortune, a lot of treasure/money", this link is an exciting addition to the Shuffle Master Asian-themed game portfolio. This link delivers a unique "All Up" Chinese-themed game style where all lines are always in play even at minimum bet of one credit.  As players buy more gold symbols they access a higher-paying scorecard and more opportunities to win progressive jackpot prizes.   

Launching with the game 88 Fortunes™, DUO FU DUO CAI – FU is a 4-level link progressive that is loaded with entertaining game components such as stacked symbols, the ability to offer players 10 free games, and a link jackpot win in the feature. 

Super Top Box - Guaranteed to make a statement on any gaming floor, the Super Top Box includes four interactive multi-feature games that are randomly triggered.  Jackpot prizes can be won in conjunction with bonus feature games and combine the highly acclaimed Equinox cabinet with a 32" LCD top-box surrounded by a stunning themed trim.  Two Super Top Box games will be highlighted at the show: Random Magic™ and Legend of the Lamp™.

Yellow Emperor™ – Shuffle Master's latest standalone progressive jackpot game combines the legendary Chinese hero warrior with a proven, high-performance game formula.  In the Year of the Dragon, the flying dragon feature promises to be a popular gaming floor addition.

Developed in Shuffle Master's new studio in China, a range of new Asian-inspired standalone titles will also be showcased, including: My Fortune Star™, God of Wealth™, Monkey & Moon™, and Cash Carry™.  Each title offers its own unique features such as increased subs, stacked symbols, more coinciding wins and a free games multiplier.

...More Access to Content with Shuffle Interactive(SM)

Shuffle Interactive will highlight Shuffle Master's strong brands and compelling content leveraged across multiple online and mobile devices.  Superior quality, security and accessibility will be standard on all Shuffle Master online and mobile games.  The Shuffle Interactive platform seamlessly integrates into any online casino or third-party platform and can deliver content through nearly any device including PC, Mac, Betting Terminals, iOS and Android.  Shuffle Interactive will formally launch in the coming months with free-to-play and for-wager versions of Three Card Poker, Ultimate Texas Hold'em(SM), Fortune Pai Gow Poker(SM) and Casino War(SM); however, demonstrations of its advanced capabilities will be available in the booth during the show.

...More Security through Enhanced Utility Offerings

World-renowned for their exceptional engineering and unparalleled performance, Shuffle Master's card shufflers are designed to increase table game productivity, profitability and security.  The new MD3™ card shuffler demonstrates advanced security features and utilizes the latest shuffling technology. Using proven optical card-reading technology, the MD3 scans and verifies pre-shuffled baccarat and blackjack decks right at the table.  Featuring an innovative platform and gripper system, the MD3 counts and shuffles up to eight decks of cards quickly and quietly, with significantly reduced wear and tear, making cards last longer.  The MD3 also features an optional on-board ticket printer that produces a receipt of the deck verification results right at the table.

Other utility offerings highlighted at the show include:

Deck Checker™ – The latest Deck Checker has been re-engineered and updated with all new components, including touch-screen controls and Shuffle Master's proven optical card recognition technology.  The Deck Checker provides a fast, effective alternative for customer's card verification needs by checking and verifying up to eight decks of cards in less than 2 minutes.  The Deck Checker is also able to identify missing, extra or unknown cards.

...More Fun with Popular Specialty Table Games Brands

Three exciting specialty table games will be highlighted at the show – Mississippi Stud(SM), Fortune San Lo Poker(SM) and Crazy 4 Poker(SM) – in addition to Shuffle Master's new Nexus Command(SM) table hardware for progressives.  Chip sensors embedded in the table allow players to place an optional jackpot wager to potentially win fixed prizes or a continuously incrementing progressive jackpot.

Live updates and pictures from Shuffle Master's booth at the show will be available on www.twitter.com/shufflemaster and www.twitter.com/shfl_news. 

About Shuffle Master, Inc.

Shuffle Master, Inc. is a leading global gaming supplier committed to making gaming more fun for players and more profitable for operators through product innovation, and superior quality and service.  The Company operates in legalized gaming markets across the globe and provides state-of-the-art, value-add products in five distinct categories: Utility products, which include automatic card shufflers and roulette chip sorters; Proprietary Table Games, which includes live games, side bets and progressives; Electronic Table Systems, which include various e-Table game platforms; Electronic Gaming Machines, which include video slot machines; and newly introduced iGaming, which features online versions of Shuffle Master's table games, social gaming, and mobile applications. The Company is included in the S&P Smallcap 600 Index.  Information about the Company and its products can be found on the Internet at www.shufflemaster.com, or on Facebook, Twitter and YouTube.

Forward Looking Statements

This release contains forward-looking statements within the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. All statements included in this release other than statements that are purely historical are forward-looking statements. Forward-looking statements in this press release include, without limitation: our expectation that our products will perform as they are designed to do and to and will meet the performance and productivity expectations; our anticipation that all of our products and game titles will be accepted in all of our markets, will be commercially successful or will be in-demand by casinos and their customers; our belief that we will be able to successfully leverage our Shuffle Interactive content across any device and within our anticipated timing in legal iGaming markets; our strategy and ability for innovation and exploitation of our brands and intellectual property across all of our product lines, including our Shuffle Interactive content; our belief that the requirements of our privileged licenses will not be changed, altered or revoked in a manner that would impact our ability to conduct our business or market our products as currently conducted or as we anticipate doing so. Our beliefs, expectations, forecasts, objectives, anticipations, intentions and strategies regarding the future, including without limitation those concerning expected operating results, revenues and earnings are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results to differ materially from results contemplated by the forward-looking statements, including but not limited to: our unanticipated inability to accomplish our innovation objectives or our inability to accurately gauge the commercial appeal of our products; unexpected changes in the market and economic conditions and reduced demand for or increased competition with Shuffle Master's products; increased infringement on Shuffle Master's intellectual property or proprietary brands; unanticipated changes in the laws, rules or regulations governing gaming and iGaming.

™ and (SM)notices signify a mark owned or registered by Shuffle Master company in the United States and elsewhere.

SOURCE Shuffle Master, Inc.