Side Matters In The Bedroom

New Survey Shows Americans Should Consider Another Key Aspect of Sleep

Revealed In Time for Sleep Awareness Week (March 2-8, 2015)

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Feb 26, 2015, 09:00 ET

WESTPORT, Conn., Feb. 26, 2015 /PRNewswire/ -- Could something as simple as picking the right side of the bed or facing or not facing your partner actually make a difference in how Americans sleep? It may, according to a new "Pick Your Side" survey that looks at the bed side practices of Americans and their impact on sleep, relationships and well being today.

The survey, conducted by Saatva Mattress, found that 40 percent of adult Americans have always slept on the same side of the bed. However, more than half report they did not consciously pick their side. In fact, if they could make the same decision today, 30 percent say they would give it more consideration and one in five (20%) admit they would choose the opposite side of the bed. Survey findings include:

Overall, more Americans sleep on the right side of the bed than the left (while lying down), with more men than women preferring this side (58% vs. 50%)
Right side sleeping males feel relaxed instead of stressed most of the time when compared to men sleeping on the left (71% vs. 60%)
More Americans overall are happier with their mate facing away from them in bed as compared to sleeping towards them (64% vs. 36%). Moreover, more women than men (72% vs. 55%) need their space and prefer they face away from their partners
Technology is a leading factor when choosing the side of the bed. In fact, three in four (75%) Americans agree that being close to outlets would determine the side of the bed they choose, as compared to choosing to be near the bathroom (67%), window (58%) or door (48%)

"Americans need to be more conscious of every aspect of the sleep choices they make today," said Ron Rudzin, CEO of Saatva Mattress. "Making a concerted effort to understand each factor of sleep wellness – even having open conversations about which side to sleep on – can make a difference in a good night's sleep."

Couples that do communicate and consciously choose their sleep sides report interesting ways that the topic can throw a wrench into relationships. Additional findings include:

Almost half (46%) say that when they first got together as a couple, both partners preferred the same side of the bed and 79% of them had to concede their preferred side to their partner
Overall, twenty percent of Americans would find it challenging to change their side if a significant other wanted the same side
When they have switched sides, more men than women (75% vs. 59%) have handed over their preferred side of the bed for their partner who wants the same side
In fact, having the same side of the bed is just as likely to be a deal-breaker with a potential partner as following different sports teams (6% vs. 5%). Additionally, coupled Americans would be more willing to give up control of the TV remote than their preferred side of the bed (51% vs. 37%)

About the Surveys
The Saatva "Pick Your Side" 2014 and 2015 surveys were conducted online by Kelton, a leading global insights firm, between October 6^th and October 13^th, 2014, and January 2^nd and January 8^th, 2015, among 1,033 and 1,105 nationally representative Americans ages 18 and over respectively. The margin of error for both surveys is +/- 3.1 percentage points at the 95 percent confidence level.

Saatva
Saatva – which means "truth" -- is a progressive mattress innovator leading the market in finding new ways to disrupt the "bad night's sleep" as many Americans know it. The company, recently named to the Forbes "Top 100 Most Promising Companies List," is the largest "exclusively online only" luxury mattress company that develops, manufacturers and distributes an impressive line of ultra premium mattresses at unparalleled price, performance and service. For more information visit www.saatvamattress.com.

Photo - http://photos.prnewswire.com/prnh/20150225/177921-INFO

SOURCE Saatva