Sideways Releases First On-Device iPad Magazine

Premiere June issue includes 2010 FIFA World Cup multimedia content

Jun 10, 2010, 09:30 ET from Sideways

CLEVELAND, June 10 /PRNewswire/ -- Sideways, the first magazine exclusively designed and written for the iPad, is now available as a monthly app.

Sideways takes full advantage of the device's capabilities to present stories that are immersive and engaging in ways that print alone is not. The company launched a similar on-device magazine, TapTilt, for the iPhone and Touch in May.

"Sideways leverages the unique capabilities of the iPad and rich media to deliver stories that combine text with high-quality visuals – video and photography – as well as audio," said Jim Sweeney, editor-in-chief of Sideways and TapTilt. "It's the first magazine designed specifically for the iPad, with features and columns that entertain readers and enhance their enjoyment of the device.  Each monthly issue will experiment with and evolve this new form."

The first-of-its-kind on-device iPad magazine includes regular sections such as:

  • Music and Games – Weekly video reviews of the latest music releases and gaming apps
  • Travel – Monthly column on using apps to plan and enhance travel
  • Tips & Tricks – Quick videos on how to accomplish useful and interesting tasks on the iPad
  • iMazing – Unusual apps and strange things for which the iPad has been used
  • What's on Your iPad? – Guests contribute columns on the five apps they can't live without
  • Brevity – Short works contributed by the online literary journal, Brevity
  • A View From the Couch – A collection of exceptional news photos from the past month

The premiere Sideways issue also includes the following features:

  • World Cup – The world's greatest sporting event begins this month and Sideways delivers a package that includes a review of World Cup apps, a video explanation of why European fans sing and Americans don't, an interactive map of venues and a primer to help the casual fan follow along.
  • Training – While the iPad is a little too large to lug along on a ride or run, it can still help athletes train for marathons and triathlons. This feature reviews the best training apps and has a linked list of the top races this year.
  • Summer of Music – The feature provides an interactive map of the top music festivals and a linked list of the major tours.
  • Grilling with Michael Ruhlman – The noted cookbook author and Food Network personality gives a video demonstration of proper grilling techniques and provides recipes.
  • Book as App – This provocative essay explores why the next great book might just be an app.

A new issue of Sideways will be available at the beginning of each month with music and game reviews updated weekly. The June issue is now available in the iTunes App Store for $3.99. A demo can be found on YouTube at

About Sideways

Sideways, the publisher of experimental app magazines Sideways and TapTilt, transforms print into immersive experiences on digital tablets and mobile devices. Leveraging unique multi-media capabilities, Sideways goes beyond ebook functionality, changing storytelling and the way we consume books and magazines.  Developing original content with forward-thinking publishers and authors, the company's publishing platform augments text with rich media, adds multiple levels of reference, and enhances reading with mobile features and social media. Sideways takes advantage of interactivity to enrich both the solitary and social experience of reading – from fiction and non-fiction to "how to" and guides. Additionally, Sideways is the creator of Author App, a mobile application for authors designed to build their brands, engage their fans and expand their presence. Based in Cleveland, Sideways was founded in 2010 by Charles Stack and Eliza Wing. Stack started the first online bookstore in 1992 – – which was acquired by Barnes and Noble. Wing was formerly the CEO of and editor at Rolling Stone,, and New York Woman.  For more information, visit

SOURCE Sideways