Sidney Frank Importing Company Named Exclusive U.S. Importer And Distributor Of Sortilege

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Sidney Frank Importing Company, Inc.

Jan 22, 2014, 01:19 ET

NEW ROCHELLE, N.Y., Jan. 22, 2014 /PRNewswire/ -- Sidney Frank Importing Company, Inc., and Spirits by Maison des Futailles L.P. of Montreal, Canada jointly announce that Sidney Frank Importing Company, Inc. will become the exclusive importer and distributor of Sortilege in the United States, effective immediately.

Sortilege, meaning "magic spell,'' is a unique blend of Canadian rye whisky and pure maple syrup. Created from the richness and authenticity of the Quebec countryside, this remarkably fine liqueur follows a traditional recipe that strikes the perfect balance between the heady strength of Canadian whisky and the rich, golden flavor of all-natural maple syrup.

The idea of combining whisky and maple syrup has been around in Canada for hundreds of years, though Mondia Alliance has refined the process to achieve perfect harmony between the two ingredients. The maple syrup in Sortilege is classified as Canada #1 – Extra Clear, the highest grade of maple syrup recognized as a natural, high-quality authentic product containing no colorings or additives. This syrup is expertly blended with real Canadian whiskey that has been distilled to the highest standards using only 100% rye grain and aged in hand-selected white oak barrels for a minimum of three years resulting in an exceptionally smooth finish.

"We are proud to add Sortilege, Canada's best-selling maple spirit, to our portfolio of premium brands as there is an increasing demand for maple flavored spirits from US consumers," says Bill Henderson, Executive Vice President of Marketing at Sidney Frank Importing Company, Inc. "Sortilege has seen early success largely due to the brand's use of pure maple syrup while many others are using artificial flavoring. We are excited to build on this momentum by leveraging the power of our sales force and the strength of our distributer and broker network across the nation."

"We have long admired Sidney Frank Importing Company for their forward-thinking approach to building premium brands along with their powerful route-to market strategies. We are thrilled to partner with them as we expand Sortilege's presence into the United States," says Sylvain Fontaine, Senior VP Sales and Marketing at Spirits by Maison des Futailles L.P.

Bottled at 60-proof, Sortilege is best enjoyed neat or on the rocks and available in a 375ml size with a suggested retail price of $19.99. Visit www.sortilegewhisky.com for additional information.

About Sidney Frank Importing Company, Inc. Founded in 1972, Sidney Frank Importing Company, Inc. of New Rochelle, NY, currently owns or imports: Jagermeister Herbal Liqueur - the number one selling imported Liqueur and shot brand in the United States; Gekkeikan Sake - the world's finest sake with nearly 400 years and 14 generations of sake brewing experience, American Harvest – an organic vodka that boasts a distinctly smooth and crisp, clean taste; Barenjager Honey Liqueur - the German imported original honey liqueur made with generous amounts of premium natural honey; Barenjager Honey & Bourbon - a delicious blend of premium honey liqueur and Kentucky bourbon whiskey; Barenjager Honey & Tea - premium honey artfully blended with tea liqueur; Barenjager Honey & Pear - a delightful combination of premium honey liqueur and Williams pear brandy; Sortilege – this remarkably fine liqueur is a unique blend of Canadian rye whisky and pure maple syrup; VnC Cocktails - the naturally spirited premium, all natural, low calorie ready-to-serve line of cocktails from New Zealand; Hudson's Bay Scotch - a smooth blend of 100% Scotch Whiskies distilled and blended in Scotland and St. Vivant Armagnac - the premium French brandy steeped in tradition dating back to 1559. www.sidneyfrank.com