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Sierra Lifestyle Breaks New Ground in Crowdfunding with a 'Peace of Mind' Component


News provided by

Sierra Lifestyle, Inc.

Jan 27, 2016, 07:51 ET

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BISHOP, Calif., Jan. 27, 2016 /PRNewswire/ -- Everyone in crowdfunding investment today cares about interest rates, pre-money valuations and potential exit. However, the invisible elephant in the room of equity crowdfunding – and startup investment in general – is the inherent risk and non-liquidity of the investment. Many investors lay awake at night pondering whether they will ever see their investment again.

Photo - http://photos.prnewswire.com/prnh/20160127/326399

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So, deciding what amount of risk an investor can take while remaining comfortable with his investment is very important.

Sierra Lifestyle, a group of local outdoor sports retail stores, has developed a unique program designed to beat the classic Risk/Return Trade-off that usually comes with most investments, especially in equity crowdfunding.

Invest with Peace of Mind:

  • Our investors receive gift cards that can be used for great sports products to secure their investment
  • Our investors enjoy a 20% discount at all our stores - so on a $10,000 investment we will issue $12,500 of gift cards - an immediate 25% return!

Sierra Lifestyle has a solid growth strategy based on the acquisition of family owned retails stores in resort locations in the Sierra and the California and Nevada urban markets. We leverage efficiencies through computerisation, purchasing and sell-through while preserving the character and tradition of the stores. At the same time we are building out an online presence. The result is adding modern technology and online presence with higher gross margins to our acquired stores.

The company invites investors to join them in the Sierra based on the following terms:

  • $10,000 minimum investment with $12,500 issued in gift cards for 'peace of mind'
  • Gift cards can be used, transferred or sold at any time to a third party

To find out more about this unusual crowdfunding offer, check the investment web site Sierra Lifestyle which gives an overview about the company, opportunity and the investment program. Sierra Lifestyle is also on Crowdfunder, EquityNet and Fundable.

About Sierra Lifestyle:

Sierra Lifestyle combines outdoor retail products (sporting goods, sportswear, footwear), rentals, concierge and tour services, fashion, art & home accessories.  Sierra Lifestyle is offering a full range of goods, services and guides so that visitors can fully experience the Sierra.

Contact:

Uli Kaiser
Sierra Lifestyle 
Director of Growth
www.sierralifestyle.com 
(760) 914 1993 
Email

LinkedIn: https://th.linkedin.com/in/ulikaiser

SOURCE Sierra Lifestyle, Inc.

Related Links

http://www.sierralifestyle.com

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