Sierra Nevada Releases PILS in 'Proper Pilsner Cans,' Expands to Nationwide Draft Availability

CHICO, Calif. and MILLS RIVER, N.C., Sept. 30, 2025 /PRNewswire/ -- Sierra Nevada Brewing Co. has released its European-inspired PILS in an all-new can format – an 8-pack of 8.4-ounce cans (MSRP $12.99) dubbed 'proper pilsner cans.' The size is rooted in the European tradition of a premium pilsner drinking experience, where it is common to serve pilsner beers as a small pour to maintain ideal temperature and flavor from first sip to last.

Printed on each can is a quote from Brian Grossman, Chief Brewer and second-generation brewery owner at Sierra Nevada Brewing Co. that further explains the intentionality and inspiration behind the can size:

"I've enjoyed beers all over the world, but there's something special about a proper pilsner at a European pub. Crisp, refreshing, and served in a smaller glass to keep it at the ideal temperature and flavor— it's how PILS is meant to be enjoyed."

The new 8.4-ounce cans have recently been launched in select markets with plans for a nationwide 'proper pilsner can' roll-out in early 2026. Additionally, distribution of draft PILS has expanded nationally as of August.

PILS launched successfully in draft-only format in select markets in April. The premium pilsner has nuanced refinement and is well balanced with bright citrusy, floral flavors and aromas and a touch of sweet malt character to round out each sip. It is 4.7% ABV, 25 IBU and pours a crystal clear golden straw color in the glass. The beer is approachable and versatile, an ideal option for premium food pairing, and the 8-pack is prime for sharing at dinner parties and gatherings.

"We are dedicated and meticulous brewers that are committed to producing top-tier beers that stand on their own," said Grossman. "At Sierra Nevada, we believe the details matter and that's why we've worked so hard to deliver an optimal drinking experience in each can of PILS." 

For more information, please visit: https://sierranevada.com/pils

SOURCE Sierra Nevada Brewing Co.