Sigma Systems Receives 2009 Cable.TMCnet.com Product of the Year Award

Honor recognizes Subscriber Information Service addressable advertising solution for Outstanding Innovation

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Jan 12, 2010, 08:00 ET

TORONTO, Jan. 12 /PRNewswire/ -- Sigma Systems, an industry leader in Advanced IP Service Fulfillment solutions, announced today that its Subscriber Information Service (SIS) for advanced advertising has received a 2009 Cable.TMCnet.com Product of the Year Award from Technology Marketing Corporation (TMC).

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Sigma Systems' Subscriber Information Service is a key element in the emerging area of advanced advertising, and Sigma Systems has taken a leadership role in establishing an advanced advertising ecosystem. The Subscriber Information Service provides TV operators with a solution for audience qualification, while protecting subscribers' identification and privacy. The increased adoption of video services, such as Video on Demand (VOD) and IPTV, has opened the door for entertainment and communications providers to deliver higher levels of personalization and interaction to the viewer. With the SCTE 130-compliant SIS, operators can understand their customers—including demographics, preferences and services available—to enable addressable campaigns for advertisers.

Sigma Systems is now a four-time winner of product of the year honors from TMC. In addition to the Cable.TMCnet.com Product of the Year Award, Sigma Systems also received BSS/OSS product of the year recognition for its Service Management Platform in 2009. In past years, Sigma Systems has won for its Hosted Commercial Voice Service Package in 2008 and Residential Voice Service Package in 2007.

"Our Subscriber Information Service is truly a leading solution in the area of advanced advertising," said Preston Gilmer, vice president of Product Marketing at Sigma Systems. "Many believe 2010 to be the year when addressable advertising hits the mainstream, and Sigma Systems' audience qualification solution is a crucial element for cable and IPTV operators to deliver value to advertisers."

"Cable.TMCnet.com is pleased to grant a 2009 Product of the Year Award to Sigma Systems for their Subscriber Information Service. Sigma Systems has proven it is committed to quality and excellence while addressing real needs in the marketplace," said Rich Tehrani, CEO, TMC. "We're proud to honor their accomplishments in the advancement of the cable technology industry."

The 1st Annual Cable.TMCnet.com Product of the Year Award winners were featured on the Cable.TMCnet.com Web site and published in its e-newsletter.

For more information about the 2009 Cable.TMCnet.com Product of the Year Awards or any of the TMC media properties, please visit www.tmcnet.com.

About Sigma Systems

Sigma Systems is the proven global leader in delivering advanced IP service fulfillment solutions. Sigma's powerful solutions enable the world's Next-Generation Operators (NGOs) to deliver a Rich Consumer Experience through communications and entertainment services—over any access technology to any device. The company's award-winning solutions include order management, provisioning and activation, and active mediation of residential and business VoIP, broadband, video, and triple-play and quad-play services. NGOs around the globe — including Cox, YouSee, TELUS, Rogers, Bell Aliant and ZON Multimedia — trust Sigma for service transformation and innovative solutions with market-leading expertise for the delivery of today's—and tomorrow's—new services. For more information about Sigma Systems, visit http://www.sigma-systems.com.

About TMC

Technology Marketing Corporation (TMC) is a global integrated media company helping our clients build communities in print, in person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and NGN magazines. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. TMCnet is read by two million unique visitors each month on average worldwide, according to Webtrends. TMCnet has ranked within the top 3,500 in Quantcast's Top U.S. sites, placing TMCnet in the nation's top .03% most visited Web sites. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO (ITEXPO); Cable Conference and M2M Evolution (in conjunction with Crossfire Media); Digium|Asterisk World (in conjunction with Digium); and Smart Grid Summit (in conjunction with Intelligent Communication Partners). For more information about TMC, visit http://tmcnet.com/.