BOSTON, July 30, 2015 /PRNewswire/ -- Signator Investors, Inc. is updating its social media program and tools and making them available as part of its core technology platform. The new program leverages Hearsay Social, a leader in social marketing technology and provider of the Predictive Social Suite for Advisors. A dynamic single sign-on dashboard and content library are now available to Signator advisors to help them use social media to connect with clients and the community. With the launch of the updated tools, Signator refreshed and expanded its social media training guides and marketing resources.
"There's no question social media is growing in importance to advisors both for client communication and business purposes," said Matthew Rigatti, head of sales and field resources, Signator Investors, Inc. "With this update, we are offering a robust program available to all our advisors, as well as additional functionality for advanced users."
As part of this new program, advisors will be able to use the Hearsay Social Dashboard to:
- Manage social presence across multiple channels
- Post and schedule content at optimal times to each of the advisor's social media platforms
- Access a pre-approved content library featuring news stories, blog posts, whitepapers, videos and images - with new content added weekly
- Create a marketing strategy based on in-depth analytics including metrics such as reach, virality, best time to post, and fan growth
"We're very pleased to be able to offer a dynamic social media experience and think our advisors will increase their use of these tools to grow their businesses and better serve their clients," said Rigatti.
Hearsay Social enables advisors to track and manage milestones in their networks such as birthdays, new jobs and work anniversaries.
"Through its new program with Hearsay Social, Signator is enabling its advisors to reach, engage and establish deeper relationships with their clients using social media," said Abhay Rajaram, vice president of customer success, Hearsay Social.
"We are thrilled to support and partner with Signator to help advisors adapt and succeed in the digital age."
Because Hearsay Social is API-based and does not require installing a browser proxy, the platform will be available to advisors on both desktops and mobile devices.
This new program is the latest in a series of technology improvements Signator has initiated to provide a more streamlined digital experience for its advisors. Most recently, Signator created the Signator Advisor Guidance & Education (Sage) portal, a unified platform with cross-browser capabilities that offers advisors on-demand training. This new, easy to navigate system provides an intuitive course catalog, enhanced transcript design and up-to-date information on guidance and regulations.
About Hearsay Social
Hearsay Social provides the Predictive Social Suite for financial advisors and insurance agents across the world's largest financial institutions, including seven of the top 10 global financial services companies. Hearsay Social powers more than 115,000 financial relationship managers worldwide, allowing them to engage today's social, mobile customer through Facebook, LinkedIn, Twitter, Google+ and mobile-first websites. Advisors receive unique client insights through multi-channel signals, and the predictive Content Library makes it easy to share the right content at the right time. Built-in enterprise integration and governance powers compliance and supervision for global firms, seamlessly addressing industry regulations and enforcing policy.
Hearsay Social is a SIFMA strategic partner, LIMRA Elite Strategic partner, GAMA partner and Efma Associate Partner, and has raised $51 million from Sequoia Capital, NEA and private investors. Named a 2015 CNBC Disruptor and a 2015 Best Place to Work in the Bay Area, the company is headquartered in Silicon Valley with dedicated local presences in New York, Chicago, Atlanta, Austin, Toronto, London, Paris, Munich and Hong Kong.
About Signator Investors, Inc.
Founded in 1968, Signator Investors, Inc., powered by John Hancock Financial Network, is an independent broker-dealer and Registered Investment Adviser based in Boston, Mass., that supports a national network of independent firms with more than 1,600 advisors and representatives across the U.S.
Signator partners with financial professionals who have proven experience and share its commitment to putting clients first. The firm's open product platform includes a comprehensive range of investment, advisory and protection products from leading carriers. And its first-class support, wealth of local and national resources and flexible business models help entrepreneurially minded financial professionals ensure that their clients are well taken care of. For more information, please visit www.signatorinvestors.com.
Securities and investment advisory services offered through Signator Investors, Inc., member FINRA/SIPC, a registered investment adviser. 197 Clarendon St., Boston, MA 02116. Hearsay is independent of Signator Investors , Inc.
SOURCE Signator Investors, Inc.