Signature by Levi Strauss & Co.™ Jeans Introduces The Revolutionary Totally Shaping Line Of Jeans for Women

SAN FRANCISCO, Sept. 9, 2014 /PRNewswire/ -- Today, women across America will rejoice in denim that promises to "love your shape" with the launch of the new Totally Shaping fit platform from Signature by Levi Strauss & Co™. Totally Shaping redefines comfort and modern figure-flattering fits.

The revolutionary Totally Shaping fabric instantly gives women's bodies a lean appearance with a tummy slimming panel and 40 percent stretchability, allowing for high stretch and automatic recovery – wearers will never have to worry about sagging or stretched out jeans again! Additionally, Totally Shaping bears stylish finishes like gold hardware, a gold back patch, and is available in numerous fits to please different tastes and figure types. Fits include: Totally Shaping Skinny, Totally Shaping Boot Cut, Totally Shaping Pull-on Skinny, Totally Shaping Pull-on Boot Cut and Totally Shaping Boot Cut  and Pull-on Boot Cut in Plus Size.

"We are thrilled to be introducing the Totally Shaping fit platform," said Jenifer DeSofi, Brand Vice President. "We women are always looking for ways to feel and look our best and the Totally Shaping Fabric and Fit combination easily help us achieve this. At an incredible price point, Totally Shaping denim will surely be a staple in every woman's closet this fall."

In addition to the new Totally Shaping fit platform, the 2014 fall Signature by Levi Strauss & Co.™ collection offers denim for the whole family, with 10 other women's styles, 11 men's styles, five boys' styles and eight girls' styles, available at Walmart and walmart.com, Meijer and/or Kmart. Shoppers can browse the entire line on www.signaturebylevistrauss.com. For more information, style inspiration and to engage with fellow brand fans, visit www.facebook.com/SignaturebyLeviStraussandCo, http://www.pinterest.com/signaturejeans/ and https://twitter.com/SignatureJeans.  Include "for giveaways" as well here???

ABOUT THE SIGNATURE BY LEVI STRAUSS & CO.™ BRAND
Launched in 2003, the Signature by Levi Strauss & Co.™ brand offers high-quality, fashionable jeans at affordable prices to consumers who shop at stores like Walmart, Kmart and Meijer. With denim and casualwear for men, women, and children, Signature by Levi Strauss & Co.™ apparel is the ideal fit for families who know the value of quality craftsmanship and quintessential style — the very things that have made Levi Strauss & Co. brands world famous for generations. Please visit www.signaturebylevistrauss.com.

ABOUT LEVI STRAUSS & CO.
Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's®, Dockers®, Signature by Levi Strauss & Co.™ and DENIZEN® from Levi's®  brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites and a global footprint of approximately 2,800 retail stores and shop-in-shops. Levi Strauss & Co.'s reported fiscal 2013 net revenues were $4.7 billion. For more information, go to LeviStrauss.com.

CONTACT:
Gennifer McKissack, Mgr. Brand Marketing & Publicity, Signature by Levi Strauss & Co.™, 415.501.8817, [email protected]

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SOURCE Signature by Levi Strauss & Co