SIIA Information Industry Survey of Executives: More Jobs & Investment Ahead; But Concerns Remain

Jan 30, 2013, 16:30 ET from Software & Information Industry Association

Survey Also Finds that Data Ranks as Most Important Business Issue Facing Executives

WASHINGTON, Jan. 30, 2013 /PRNewswire-USNewswire/ -- As part of its annual Information Industry Summit, the Software & Information Industry Association (SIIA) today released a survey of 50 CEOs, vice presidents and general managers of leading digital content and publishing companies.  The survey found strong positive signs regarding job and economic growth, along with a clear industry focus on "big data," while also suggesting that economic uncertainty remains.

In the most significant sign of future growth, fully three-quarters (75 percent) of information industry executives say their company will have more employees in two years than it has today.  Additionally, over one-third (37 percent) of executives say they plan to acquire or invest in other companies in the next 12 months.  In another positive economic sign, over half (55 percent) of those executives planning to acquire or invest say they intend to spend more on this activity than they have in previous years.

While the results show strong signs of growth, they also show that executives have concerns going forward.  Thirty-six percent of executives say it is either "very likely" or "certain" that the challenge of finding skilled employees will impede growth opportunities.  Meanwhile, the same percentage of executives cited global economic concerns as a top possible impediment to future growth.

"Our survey of executives shows confidence in job creation and accelerating interest in investments and acquisitions," said Kathy Greenler Sexton, SIIA's VP and general manager of the Content Division.  "We view this as another sign that the industry is poised for strong forward growth and that it will continue to be an essential driver of the information economy."

Sexton continued, "One meaningful cautionary note in our survey is the potential difficulty in finding skilled employees.  Executives clearly want to hire more people, but there is a pervasive concern that finding the right employees could prove challenging."

Another notable finding for the survey is the role of so-called "big data" in the future of information industry businesses.   When asked to rank the importance of a variety of business issues – from mobile and tablet publishing to moving content behind paywalls – nearly one-quarter (24 percent) of executives identified "data and analytics" as the most important business issue they face.  No other business issue drew such a strong response from these executives.

In January, SIIA announced a commitment to making data-driven innovation a top policy priority.   SIIA President Ken Wasch commented at the time, "A key theme unifying the work of SIIA on behalf of its members is an increased focus on advancing the effective collection and positive use of data.  It is essential that public policy recognizes that innovation and business strategies are increasingly driven by data."

The SIIA Information Industry Executive Survey was conducted electronically from  November 2012 to January 2013.

About SIIA

The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to 700 leading software and information companies. For further information, visit

About the SIIA Content Division

The SIIA Content Division serves the media, publishing, information services and technology companies that drive the $462 billion content industry. The division is dedicated to helping its members successfully navigate the dramatic changes in content creation, business models, and technology impacting the content industry. Member companies create, publish, and deliver content across all online, mobile and digital platforms; produce content-focused software applications and tools; develop enabling technologies; and offer services focused on the content industry. For more information, visit

SIIA Communications Contact: Laura Greenback, +1.202.789.4461,

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SOURCE Software & Information Industry Association