SIIA Relaunches ABM/Content Division: New Name and Focus on Driving Innovation and Engaging Young Leaders

Now Called Connectiv, the Business Information Association

Nov 11, 2015, 13:25 ET from Software & Information Industry Association (SIIA)

WASHINGTON, Nov. 11, 2015 /PRNewswire-USNewswire/ -- ABM/CISD – formed after the merger between ABM and the Software & Information Industry Association (SIIA) – today announced a relaunch, unveiling a new name, Connectiv, the Business Information Association, and a refocus of its mission.

Since joining with SIIA's Content and Information Services Division (CISD), ABM has been in the process of reinvigorating its core mission based on the evolving industry landscape and its members' needs.  The rebranding process identified how information companies are being challenged by rapidly changing technologies, the impact of Millennials on the workforce, and the need for industry collaboration to advance innovation.

The name "Connectiv" comes from a recognition that the connected global economy and technology have fundamentally changed how business information companies and their customers operate – including how they drive revenue, how their employees work and learn, and how information and data are utilized by today's businesses. It also represents a new emphasis – to serve as an active and connected community for the industry to share, partner, learn, network and collaborate.

"More than just a new name, this relaunch represents a more forward-looking approach that will be highly responsive to changing technologies and business trends," said Mike Marchesano, Managing Director of Connectiv.

Doug Manoni, Chair of the Connectiv Board of Directors said, "We recognized the need to increase industry collaboration and better prepare companies for what's next. Connectiv will launch new programs and services that offer practical, real world support for accelerating innovation and engaging with new audiences."

Connectiv also announced it will begin a number of new programs centered on three aspects of its mission: 1) Prepare member companies for future opportunities, including through a Best Practices Roadshow and an Innovation Index; 2) Deliver programs and services geared towards a younger generation of leaders, including through an Emerging Leaders Collective and an online education program; 3) Serve as an industry-wide resource for collaboration, which will be a core element in all of Connectiv's programming.

About Connectiv/SIIA
Connectiv, the Business Information Association, is the only global business information association that accelerates innovation for leading and emerging content, data and technology companies. It is a division of SIIA, an umbrella association that represents constituencies from technology, data and media companies. Visit


SOURCE Software & Information Industry Association (SIIA)