Silicon Valley CEO Shares the Remarkable Story of Maxim's Early Years Through New Book, "Maximum Impact"

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May 08, 2019, 09:00 ET

SAN JOSE, Calif., May 8, 2019 /PRNewswire/ -- In a newly released book titled, "Maximum Impact," author Tunç Doluca takes readers on an exciting journey with a cast of exceptional founders as they navigate through the turbulent early days of Silicon Valley that made their company the most prolific analog chip creator of its day. Doluca, now chief executive officer (CEO) of Maxim Integrated Products, Inc., provides readers with a panoramic view which traces the technological revolution that bold, charismatic Maxim Founder and CEO Jack Gifford embarked upon with his genius colleagues. Apart from providing a unique historical perspective, this book also sheds light on the perseverance and dedication it takes to build a successful company.

Newly released book, "Maximum Impact," about a legendary semiconductor company and the wild adventures of its founders, today considered greats of Silicon Valley.

"Maximum Impact" tells a fascinating story about Maxim's growth and the adventures of semiconductor legend Gifford, one of the founding fathers of the analog chip industry. The book shares compelling insights into the development of a unique company culture and provides readers with powerful takeaways into business actions that contributed to Maxim's quiet rise. Today, Maxim promotes roughly 10,000 products in its analog and mixed signal portfolio, catering to several markets including automotive, industrial, healthcare, mobile consumer and cloud data center.

Commentary from Industry Leaders:

The book "provides a fascinating behind-the-scenes view into the creation of one of the most successful technology companies in history," says Matthew Massengill, chairman of the board, Western Digital Corporation. "It captures the brash, courageous and often outrageous character of the founders of the early semiconductor industry," he adds.
According to Rick Hill, chairman of the board at Marvell Technology Group, "'Maximum Impact' captures a snapshot of the 'characters of Silicon Valley.' Jack Gifford was a model of knowledge, skills and abilities with a few quirks to go along! He and his team are some of the legendary greats in the Valley."
"This is my kind of book," says Steve Taranovich, senior technical editor, EDN Network (Analog and Power) and editor-in-chief, Planet Analog. "It shows the highs and the lows, successes and stresses of Maxim in that highly competitive semiconductor business. This book is for anyone interested in how a fledgling company pushes through its growing pains, endures challenges and celebrates its people."
Ray Zinn, CEO of Micrel Semiconductor, adds, "I look at Jack [Gifford] and Maxim as premier examples of what the semiconductor industry is really all about. I encourage anyone who is interested in how to start and run a successful company to read this great book."
"Maximum Impact," according to Matt Murphy, CEO of Marvell Semiconductor, "is the story of a truly great Silicon Valley company and the visionary leader who made an enormous impact on the semiconductor industry during his storied career."
"I have watched many electronics companies come and go. Maxim Integrated is one I have watched for a long time. 'Maximum Impact' is a great story that puts Silicon Valley's rise into context and provides an inside look at Maxim's growth and many challenges," said William Wong, senior technology editor, Electronic Design.

To purchase the book or learn more, visit https://www.MaximumImpactBook.com.

"Maximum Impact" contains Tunç Doluca's opinions and the opinions of those interviewed or quoted, and does not necessarily reflect the opinions of Maxim, its employees or directors.

About the Author:
Tunç Doluca has served as the president and CEO of Maxim Integrated since 2007. He joined the company during its founding years and was part of the burgeoning semiconductor revolution in Silicon Valley. With over 30 years of executive leadership and technical experience in the semiconductor industry, he has personally experienced Maxim's amazing story and closely worked with the company's first CEO, Jack Gifford. Currently, Doluca serves on the boards of Maxim Integrated, the Semiconductor Industry Association (SIA) and Western Digital.

SOURCE Tunç Doluca