Silver Fern Farms Debuts Specialty Collection of Grass-Fed, Chef-Quality, Larger Cuts from New Zealand, Available for a Limited Time

Leading the way toward a nature positive future, Silver Fern Farms' latest cuts bring responsibly raised, climate-conscious red meat from New Zealand's lush pastures directly to U.S. tables

DUNEDIN, New Zealand, Oct. 8, 2025 /PRNewswire/ -- Silver Fern Farms, New Zealand's leading supplier of ethical and sustainable grass-fed meats, today unveiled premium, large-format cuts of Net Carbon Zero by Nature certified lamb and Angus beef and grass-fed venison, crafted for families and entertaining. The exclusive, limited-time collection, available on US.SilverFernFarms.com, includes specialty cuts rarely found in U.S. grocery stores.

"Consumers told us they wanted larger, unique cuts of lamb, venison, and beef – options they can't find in their local grocery stores," said Brook Leeder, Market Development Manager, Silver Fern Farms. "We're making these specialty cuts available through our online store, with the premium quality they expect from Silver Fern Farms, and the confidence that every cut is raised responsibly and sustainably. We know this collection will help home chefs create restaurant quality dishes that feel festive, generous, and truly memorable this holiday season."

A leader in sustainable food, all Silver Fern Farms lamb and Angus beef are Net Carbon Zero by Nature certified, an independently verified, pioneering benchmark for the industry. The certification means the carbon footprint is fully balanced out on the farms where the animals are raised rather than by simply purchasing carbon offsets. Farmers are incentivized to grow trees and native vegetation that not only absorb emissions, but also boosts biodiversity, improves water quality and creates shelter for the animals. By working side by side with farmers to protect and restore their land, Silver Fern Farms is helping to create healthier, more resilient farms that are part of the climate solution and lead the way to a nature positive future.

The whole primal cuts and larger, family-size portions are sourced from New Zealand's lush pastures and expansive farms where animals graze freely year-round. The ideal temperate climate, pure water sources, geographic isolation and clean rain create grass with unsurpassed vitality. The animals can eat and live as they would naturally – reducing stress and promoting better animal welfare. The result is the finest quality, nutritious and delicious, tender red meat, free from added hormones, antibiotics, and feedlots. This grass-based system optimizes natural resources and uses low-intensity farming practices to minimize environmental impact.

The seasonal, limited release includes:

Venison – Renowned for its delicate texture and buttery, herbaceous flavor, New Zealand venison is supremely lean, high in protein and iron, and lower in cholesterol compared to other red meats.

• Venison Frenched Rack (10-Rib) ($134.99)
• Venison Boneless Short Loin ($61.99)

Lamb – Subtly sweet and tender, from New Zealand's iconic free-range pastures.

• Lamb Rumps (4-Pack) ($34.99)
• Lamb Loins (4-Pack) ($64.99)
• Lamb Frenched Racks (2-Pack) ($65.99)
• Lamb Boneless Leg Roast ($69.99)

Angus Beef – Sourced from 100% grass-fed New Zealand Angus, graded for eating quality and aged 21 days for unrivaled tenderness and rich flavor—ideal for smoking, grilling, or slow-cooking.

• Angus Beef Whole Short Ribs ($109.99)

For more information or to order Primal cuts, visit Silver Fern Farms' online store.

ABOUT SILVER FERN FARMS

A purpose-led, global company, Silver Fern Farms is New Zealand's largest grass-fed beef, lamb, and venison producer, supplying the United States and 60 countries worldwide from the lush, rolling pastures in New Zealand. Starting as a small farmer co-operative in 1948, Silver Fern Farms now partners with 16,000 farmers and produces 30% of all New Zealand beef, lamb, and venison. On a journey to nurture positive change and improve tomorrow for the next generation, Silver Ferns Farms strives to set the world standard in red meat with innovation and sustainability from pasture to plate.

SOURCE Silver Fern Farms