Silver Slipper Casino Selects the (AIM(R)) System for Database Marketing Solution

LAS VEGAS, May 18 /PRNewswire/ -- Marketing Results Inc. ® (MRI), www.marketingresults.net, announced today that Silver Slipper Casino has selected and implemented the Advanced Intelligence Marketing (AIM®) system, www.mriaim.com, as its complete database marketing solution.

"Advanced Intelligence Marketing (AIM), CRM application increased our revenue almost immediately and reduced our campaign planning time with superior analysis tools," said Glenn Buxton, Vice President of Marketing, Silver Slipper.  "Now we spend more time planning for performance improvement instead of wrestling with data. Marketing Results provided the AIM training we needed to educate our staff, plan campaigns, monitor our database development and re-align our reinvestment programs to increase profits.  Player development tools have provided the winning edge for our hosts and player development team."

"AIM empowers database marketing staff to quickly and accurately plan and implement campaigns then track progress from moment to moment.  AIM provides a competitive advantage through detailed database analysis, end-to-end campaign management tools that create efficiencies in executing marketing campaigns, player development tools that include a contact management system and department productivity reports to allow casinos to become more effective in their marketing efforts," said Gary Border, President of Marketing Results.

About Marketing Results, Inc. (MRI)

Headquartered in Las Vegas, Nevada, Marketing Results is a full-service marketing and communications agency founded in 1988 that specializes in marketing for the casino industry. Marketing Results develops and provides software solutions for player development, campaign management and database management. The company is engaged in creative services and all aspects of communications, campaign management and consulting for casinos in North America and Canada. www.marketingresults.net

About Advanced Intelligence Marketing (AIM)

AIM is a state-of-the-art casino database marketing tool designed specifically to benefit the gaming industry using cutting-edge technology to deliver results, AIM empowers casino marketers to offer superior analysis. It is an easy to use, secure and accessible, in-house solution that turns data into meaningful marketing intelligence producing database reports segmented by key player characteristics. The AIM campaign management system creates efficiencies and productivity in database direct marketing. The system contains a player development module that connects marketers to the information about their best players. AIM was developed for casino marketers by casino marketers. www.mriaim.com

About Silver Slipper Casino

Silver Slipper Casino, Mississippi's first land-built casino opened in November 2006 and is located on the beach at 5000 South Beach Blvd. in Hancock County, Mississippi. For additional information, go to www.silverslipper-ms.com or call 866-S-SLIPPER (866-775-4773). Paul Alanis is Chairman and CEO of Silver Slipper Gaming and project developer for Silver Slipper Casino in Hancock County.  Silver Slipper Casino Venture LLC, which is privately owned, is the parent company of Silver Slipper Casino. For additional information regarding Silver Slipper Casino, contact Glenn Buxton at (228) 469-2710 or www.silverslipper-ms.com. Silver Slipper Casino and Silver Slipper Casino Venture LLC are equal opportunity employers, committed to responsible gaming.

SOURCE Marketing Results, Inc.