Silverpop Promotes Jeff Newlin to Chief Revenue Officer

ATLANTA, Nov. 22, 2010 /PRNewswire/ -- As Silverpop®, the only provider of a scalable, integrated email marketing and marketing automation platform, wraps up another year of exceptional growth and record-breaking financial performance, the company has recognized Jeff Newlin's tremendous achievements by promoting him to chief revenue officer and SVP of global sales. The promotion also reflects the company's move toward embracing a new revenue management and distribution model, recognizing the key role partnerships, demand generation and relationship management plays in a company's growth.

"Jeff has been a critical member of the core leadership team at Silverpop for most of its 11-year history," said Bill Nussey, CEO of Silverpop. "His promotion to a C-level officer reflects his unique contributions within the company and his tireless efforts to constantly improve the success of our customers around the world."

For the past nine years, as SVP of global sales and client services, Newlin has led Silverpop's financial growth with a keen strategic vision that melds the interest of the company's customers, employees and shareholders. In 2010 alone, his contributions included:

• Leading record new customer additions, by adding more new customers as of Q3 2010 than all new customers added in 2009, which was also a record year
• Driving industry leading customer retention levels and achieving the highest measured customer satisfaction in the history of the company
• Refocusing Silverpop's reseller and alliances efforts, and nearly doubling the company's partnerships, which  continue to evolve as a key driver of revenue growth
• Broadening international expansion and customer growth, resulting in customers outside the U.S. becoming the fastest growing segment of Silverpop's overall revenue mix
• Expanding the company's demand generation team to 3X its 2009 staffing level

In his expanded role, Newlin will focus his attention on setting Silverpop's strategy for continued revenue growth while continuing to oversee all new business sales, existing customer success and renewals, partnerships and alliances, international operations, and demand generation efforts.

"I am grateful for this recognition and excited about expanding my role to focus on the strategic evolution of our global distribution strategy," said Newlin. "Over the past nine years, we have established a highly successfully global direct sales model. Though this remains the core of Silverpop's distribution model, the opportunity to increase our reach through both domestic and international partners has never been better as we accelerate the growth of our worldwide customer base at a record pace in 2010 and into the future."

About Silverpop

Silverpop is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Silverpop's industry-leading thought capital, strategic counsel and customer service, combined with an extensive ecosystem of world class partners, allow its customers to quickly and cost-effectively automate even the most complex campaigns—improving marketing results and increasing ROI. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe. Visit us at silverpop.com.

SOURCE Silverpop Systems Inc.