ATLANTA, April 30, 2013 /PRNewswire/ -- Silverpop™, the only digital marketing technology provider that unifies marketing automation, email, mobile and social, has been recognized in Gartner's 2013 Magic Quadrant for CRM Lead Management Report. The report is considered one of the most influential market analyses on CRM.
Gartner's evaluation criteria for the Magic Quadrant for CRM Lead Management included market adaptability, customer experience and an assessment of the vendors' products and services, among other factors.
"We believe our inclusion in Gartner's Magic Quadrant for CRM Lead Management is a testament to our investment in marketing automation over the past six years, and to our ability to help clients ramp up quickly, execute at a high level of quality, and manage complex functionality with relative ease," said Bill Nussey, CEO of Silverpop. "It's an exciting time to be in this business, and we're proud to be recognized."
According to the report, investment in CRM marketing automation applications and services have grown by more than 20 percent in 2011 and in 2012 and will account for more than $4.2 billion by 2016.The report highlights CRM lead management's evolution from a B2B technology to one that is gaining favor among consumer-focused businesses.
Silverpop, which finished 2012 with impressive new business growth of 40 percent over 2011, launched in 1999 and now employs more than 500 people in offices in the U.S., the UK and Germany and has a presence in Australia/APAC, Africa, South America (including Mexico and Brazil), and Eastern Europe (Turkey and Czech Republic) via strategic reseller relationships. It supports more than 1,800 customers representing 5,000 brands worldwide.
About the Magic Quadrant
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Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 5,000 brands around the globe. Visit us at silverpop.com.
Manager of Corporate Communications-Silverpop