Silverstein Properties Partners With Riviera Caterers To Create WTC360 Events Production At The Top Of 4 World Trade Center

Dec 07, 2015, 13:37 ET from Riviera Caterers

NEW YORK, Dec. 7, 2015 /PRNewswire/ -- Riviera Caterers, the fourth-generation hospitality gurus and New York's oldest independent catering company, will become the exclusive full-service event producers for 4 World Trade Center's spectacular 68th floor venue. In a partnership with the building's developer, Silverstein Properties, the space, named WTC360, will be New York's largest, highest private event space.  The customizable, 34,000 square foot column-free space occupying the entire 68th floor will be equipped with 10' floor-to-ceiling glass windows offering 360-degree views, state of the art lighting, full furnishings and flexible space configurations to accommodate both Riviera's and Silverstein's lengthy client roster of Fortune 500 companies, celebrities and prominent private clients.

4 World Trade Center's various spaces have hosted a range of high-profile productions such as the Bud Light Super Bowl commercial starring Arnold Schwarzenegger, a product launch party for Calvin Klein and Brown Shoe Company's 100th Anniversary on the NYSE. The building was also the location for several fashion shows during New York Fashion Week Spring 2015 and the film set for the remake of "Annie" starring Jamie Foxx.

Existing raw event spaces currently occupying the 54th and 57th floors will remain as is for those seeking a blank canvas.  WTC360: Riviera at the World Trade will provide a full suite of catering and production services for a wide array of private events, kicking off with a private launch event hosted by Riviera Caterers, Silverstein Properties and the unorthodox food blog The New Potato.

"We've been thrilled to see our hard work over the past few years affirmed by some of the world's most iconic people and brands," said Cavitolo. "And we're even more excited to be partnering with New York's leading developers at Silverstein to create this awe-inspiring venue in the sky – what will be the city's largest, tallest, premier event space."

Founded in 1895, Riviera has served New York's elite—including Frank Sinatra—for over a century, and in 2012, the founder's great-grandson, 30-year old Andrew Cavitolo, teamed up with 29-year old events producer Bobby Stern to revamp the family company and redefine innovation in the catering industry.  The duo's fresh vision has attracted a slew of corporate and celebrity clients through bespoke experiences with a hip, innovative approach to both presentation and high-quality cuisine, garnering accolades like BizBash's Caterer of the Year award and a Forbes Magazine's 30 Under 30 2016 nomination.  Recent clients include Nike, Bentley Motors, Google, Coach, Keith Richards, Kobe Bryant, and Usher.

Since Cavitolo took the reins of Riviera, the new team of 20-something creatives – who travel in signature chrome-coated trucks – have increased the company's annual revenue by over 750% and quintupled its client list. Their impressive track record of high-profile, marquee brand events includes Nike's "Hall of Phenomenal" World Cup party, the launch of Microsoft's Windows 10, and the upfront party for the launch of Sean Diddy Combs's Revolt TV. 

"My experience with Riviera Caterers has always been fantastic and we are thrilled to formalize a dedicated partnership with their great team," said Aisling Gregory, Events Manager at Silverstein Properties. "The building has served as one of New York's most desirable event venues over the last two years. Being able to offer potential clients full service and flexible production services will give our customers an even broader range of options for unforgettable events."

Following the launch event, WTC360 will host its first official client event this week for the Billie Jean King Leadership Initiative's annual gala dinner.

Silverstein Properties, Inc. (SPI) is a privately held, full-service real estate development, investment and management firm based in New York. Founded in 1957 by Chairman Larry Silverstein, the company develops and acquires office, residential, hotel and retail properties. SPI has developed, owned and managed more than 35 million square feet (3.25 million square meters) of commercial, residential and retail space, including 7 World Trade Center, the first LEED-certified office tower in New York City, which opened in 2006 and 4 World Trade Center which opened in November 2013.

Currently, the firm has $10 billion of development underway: Four Seasons Resort at Walt Disney World, Four Seasons Downtown New York Hotel and Private Luxury Residences and 2 and 3 World Trade Center. In addition, SPI is focused on joint ventures for development and acquisitions in Europe, Asia and Israel. The company has been recognized as one of the "Best Places to Work in New York City" by Crain's New York Business for the past eight years.

SOURCE Riviera Caterers