Simmons Launches New Beautyrest Black® Line

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Jun 25, 2014, 15:00 ET

– The latest innovation from Simmons that delivers optimal performance and luxury styling –

MISSISSAUGA, ON, June 25, 2014 /CNW/ - Simmons Canada, a division of SSH Bedding Canada Company ("Simmons") announces today the launch of a new Beautyrest Black® line designed for luxury consumers who seek a sleep experience beyond the everyday. The 5-bed techno-luxe collection offers consumers a mattress designed with modern luxury in mind, pairing signature, high-quality luxury fabrics with state-of-the-art-technology. Select models in the Beautyrest Black line contain Micro Diamond™ Infused AirCool® Memory Foam which draws on the conductive properties of diamonds, helping move heat away from the body for cool, comfortable sleep.

"In today's overworked, multi-tasking world, sleep has become the ultimate luxury. Our new Beautyrest Black® line delivers the quality sleep needed for those consumers who want the very best," said John Stasiw, Simmons Canada President. "This is where luxury meets technology creating a world of sumptuous comfort and unparalleled support second to none. This is a bed that once you lie on it, you know that it will transform the way you sleep."

The Beautyrest Black® collection was launched last month in the USA in conjunction with a partnership between Simmons' Beautyrest Black® line and Dempsey Racing. Simmons luxury mattress line joins the sports car racing team as an official supplier and sponsor of the No. 27 Dempsey Racing Porsche GT America driven by Patrick Dempsey and his teammate Andrew Davis. "As sports car endurance racing drivers, we know the importance of quality sleep for not only top performance on the track, but also for getting anyone through life's day-to-day routine." Dempsey, also an actor, was recently featured in a USA-created Beautyrest Black® television campaign and will be here in Canada to race at the TUDOR United SportsCar Championship race at Canadian Tire® MotorSport Park™ July 10^th-13th .

Look for the new Beautyrest Black® collection at Hudson's Bay stores and other fine retailers throughout Canada.

About Dempsey Racing
Dempsey Racing is a year-round professional motorsports business based in the greater Atlanta area. The organization has fielded multiple teams in several different racing series throughout North America for nearly a decade and was the organizational and management entity behind the team's successful campaign at Le Mans with Porsche in 2013. Owned by Patrick Dempsey and operated on a daily basis by Joe Foster and Team Manager Greg Cates, Dempsey Racing also employs year-round team of administrative and technical personnel that includes several motorsports career professionals. For more information, visit www.DempseyRacing.net.

About Simmons Bedding Company
Atlanta-based Simmons Bedding Company ("Simmons") is one of the world's largest mattress producers and the maker of Beautyrest^®. Simmons manufactures and markets a broad range of products including Beautyrest^®, Beautyrest^® Studio, Beautyrest TruEnergy^®, Beautyrest Black^®, ComforPedic^® from Beautyrest^®, and BeautySleep^®. Simmons operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons also serves as a key supplier of beds to many of the world's leading hotel groups and resort properties. Simmons is committed to developing superior mattresses and promoting a higher-quality sleep, helping ensure consumers around the world are LIVING LIFE FULLY CHARGED^®. For more information, visit www.Beautyrest.ca , www.Beautyrest.com or follow Beautyrest on Facebook, Twitter and YouTube.

Forward-Looking Statements
This press release includes forward-looking statements that reflect our current views about future events. The forward-looking statements in this press release speak only as of the date of this press release and are expressed in good faith. However, these forward-looking statements are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons's expectations, including, but not limited to, operational pressures, including our ability to launch new products on a timely basis, the success of our new products and costs related thereto; our product liability, intellectual property and other litigation claims; and strategic decisions, including potential acquisitions and personnel realignments. We undertake no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.