NEW YORK, March 21, 2017 /PRNewswire/ -- Simmons Research, the leading source of cross-channel consumer intelligence, today announced at the ARF Annual Conference that it has partnered with RealityMine to bring to market a joint solution that will help brands and media companies create and execute more effective multi-media campaigns across platforms. The TouchPoints/Simmons Fusion brings together RealityMine's TouchPoints service, which provides comprehensive insights into how, where, and when all media is consumed, with Simmons National Consumer Study (NCS), which contains over 60,000 variables related to consumer psychographics, behaviors, attitudes, intent and brand affinity, including 1,000 distinct media properties, 500 product categories, and 8,000 brands.
"Now more than ever, US consumers are in the driver's seat in terms of how, when, and where they consume media. As an industry, it is imperative that we not only give all constituents a complete view of how media are consumed across devices, but also the rich insights into those consumers that will enable more effective cross-channel media planning and targeting," said Steve Dennen, Head of Partnership at Simmons. "We are excited to work with RealityMine to bring such a critical solution to market for the benefit of our brand, agency, and media clients."
By merging deep insights on consumer psychographics, lifestyle and brand preferences, attitudes, and intent with their media consumption patterns across devices and platforms throughout the day, TouchPoints/Simmons can provide brands and media companies timely insights they need to plan and execute multi-platform campaigns at a level of specificity that goes well beyond standard demographics.
"In a world of shifting media consumption, we need to constantly evolve solutions to better understand consumer behavior," says Joanne Van der Burgt, Executive Vice President Media with RealityMine, "TouchPoints/Simmons will provide the USA media industry with data to understand the everyday life of a consumer and how media fits into their day or week. Combined with Simmons NCS data, this new solution will provide insight into the contribution each media has within a campaign, as well as the synergy between the different media brands and channels. The desire for a TouchPoints/Simmons study has been requested by many clients. We are pleased to be able to bring it to fruition to empower our clients with new levels of business intelligence."
About Simmons Research
Simmons Research is the leading source of cross-channel consumer intelligence. Simmons measures American consumer psychographics, preferences, attitudes, and media behaviors by closely overlaying survey and passively measured data using advanced measurement sciences. For more than 60 years, Simmons has helped leading brands, agencies, and media companies effectively engage with consumers, providing measurement of over 60,000 consumer elements, including all major media, 600 attitudes and opinions, 500 product categories, and 8,000 brands. For more information, please visit www.simmonsresearch.com and follow @simmonsresearch on Twitter.
RealityMine is the global leader in single-source, cross-media measurement of consumers' daily lives. Using its patented passive metering technologies coupled with its syndicated TouchPoints™ offering, the company provides some of the world's largest media agencies, media owners and market research organizations with an enriched understanding of consumers' feelings and behavior across all media types. RealityMine is headquartered in Manchester, England with international offices in Toronto, New York and Sydney, and serves clients globally.
TouchPoints is a unique consumer-centric, multi-media business solution designed to provide insights into how people use all media types throughout their day. It is the only syndicated consumer insights and cross-platform research product for media agencies and media owners designed to inform integrated communications strategy, planning and execution.
Senior Director, Marketing
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SOURCE Simmons Research