Simon & Schuster Teams with Foli to Help Readers Discover Books at.... Well, Anywhere
Exclusive Full-Book Sampling Program Takes Flight on May 15 with David McCullough's THE WRIGHT BROTHERS
Launch Program to Feature Bestselling and Acclaimed Complete eBooks Made Available in Select Hotels and Airport Lounges Nationwide
May 13, 2015, 07:30 ET
NEW YORK, May 13, 2015 /PRNewswire/ -- For publishers and authors, the ability to bring their books to the attention of audiences at live events, to travelers at hotels and in airports and train stations, to visitors at museums and exhibitions, or any geographical location has long been constrained by the cost and physical limitations of transporting and displaying large quantities of books, and more recently, by the technical hurdles of placing ebook content within closed networks and systems.
Now, through an exclusive partnership with Foli, a digital content mobile distribution platform, Simon & Schuster is breaking down those traditional barriers to book discovery. Employing Foli's geo-location technology, the publishing company can deliver a specific book, or a selection of books, to pinpointed locations anywhere, enabling consumers to read Simon & Schuster's books while they remain at the location.
This new chapter in book discovery will take off in a big way on May 15 when Simon & Schuster offers the chance to read David McCullough's highly anticipated new biography, THE WRIGHT BROTHERS, to visitors at the National Air and Space Museum, at more than 50 major airports nationwide, including in the "First in Flight" state of North Carolina, and at the Wright Brothers Memorial in Kill Devil Hills, North Carolina. As with Foli's magazine offerings delivery is simple and convenient – visitors to the museum or travelers at the airport simply download the Foli app to their phone or tablet (available for iOS or Android) and they can begin reading immediately.
In addition to THE WRIGHT BROTHERS offering, effective immediately Simon & Schuster is making available a selection of 18 books in a number of hotels and airport lounges nationwide. Guests will be able to enjoy such popular and acclaimed titles as REVIVAL by Stephen King, AFTER by Anna Todd, THE INNOVATORS by Walter Isaacson, BROOKLYN by Colm Toibin, THE ROSIE PROJECT by Graeme Simsion and CRAZY LOVE YOU by Lisa Unger. The complete books will be available to guests for up to three days while they are at their location, with an option to purchase available at all times.
Participating hotels at launch include New York's The Algonquin, Four Seasons Silicon Valley, Rosewood Sand Hill, Stanford Court San Francisco, Galleria Park Hotel, Aloft Silicon Valley, Hilton Garden Inn San Mateo, Hotel Wailea, Gale South Beach, Vintro Hotel & Kitchen and Valencia Group Hotels in Austin, Houston, San Antonio, Kansas City and San Jose. Participating airport lounges include the Virgin Atlantic Clubhouse and British Airways Lounge at San Francisco International Airport.
"The possibilities for targeting where we can share our books are now virtually limitless, and we look forward to using Foli's capabilities in creative and timely ways to bring our books to readers," said Liz Perl, Executive Vice President, Chief Marketing Officer of Simon Schuster. "Travelers, concert-goers, cafe patrons, attendees at sporting events and conventions and museum visitors, to name just a few groups, are a natural audience for book content. Foli provides a user-friendly solution for readers and a unique vehicle for Simon & Schuster to reach them."
"We are honored and extremely excited to partner with Simon & Schuster, a forward-thinking publisher that is skilled at leveraging new technology in the digital world to do what cannot be done in the print world," said Henry He, Founder & CEO of Foli. "More and more consumers are using their mobile devices to read. With full-length best-seller ebooks from Simon & Schuster, businesses like hotels and airport lounges can offer a differentiated service to wow their customers. We are thrilled that, as a technology platform, Foli creates another win-win-win solution for consumers, businesses, book publishers and authors!"
"Being the first hotel in Silicon Valley to offer Foli has been a fantastic benefit to our guests," added Tracy Mercer, General Manager of Four Season Silicon Valley. "As a launch partner, we're excited to introduce the enhanced benefit of offering full books in addition to the magazines offered. We are always looking for ways to embrace innovation and technology and Foli fits in perfectly!"
The Wright Brothers by David McCullough Will Be Available for Reading via The Foli App in the Following Airports on May 15
Atlanta, GA (Hartsfield-Jackson Atlanta International)
Chicago, IL (Chicago O'Hare International)
Los Angeles, CA (Los Angeles International)
Dallas/Fort Worth, TX (Dallas/Fort Worth International)
Denver, CO (Denver International)
New York, NY (John F. Kennedy International)
San Francisco, CA (San Francisco International)
Charlotte, NC (Charlotte Douglas International)
Las Vegas, NV (McCarran International)
Phoenix, AZ (Phoenix Sky Harbor International)
Houston, TX (George Bush Intercontinental/Houston)
Miami, FL (Miami International)
Orlando, FL (Orlando International)
Newark, NJ (Newark Liberty International)
Seattle, WA (Seattle/Tacoma International)
Minneapolis, MN (Minneapolis-St Paul International)
Detroit, MI (Detroit Metro Wayne County)
Philadelphia, PA (Philadelphia International)
Boston, MA (Logan International)
New York, NY (LaGuardia)
Fort Lauderdale, FL (Fort Lauderdale-Hollywood International)
Baltimore, MD (Baltimore/Washington International Thurgood Marshall)
Washington, DC (Washington Dulles International)
Salt Lake City, UT (Salt Lake City International)
Washington, DC (Ronald Reagan Washington National)
Chicago, IL (Chicago Midway International)
Honolulu, HI (Honolulu International)
San Diego, CA (San Diego International)
Tampa, FL (Tampa International)
Portland, OR (Portland International)
St. Louis, MO (Lambert-St. Louis International)
Houston, TX (William P Hobby)
Oakland, CA (Metropolitan Oakland International)
Kansas City, MO (Kansas City International)
Nashville, TN (Nashville International)
Austin, TX (Austin - Bergstrom International)
Raleigh/Durham, NC (Raleigh-Durham International)
Santa Ana, CA (John Wayne Airport-Orange County)
Sacramento, CA (Sacramento International)
Cleveland, OH (Cleveland-Hopkins International)
New Orleans, LA (Louis Armstrong New Orleans International)
San Juan, PR (Luis Munoz Marin International)
San Jose, CA (Norman Y. Mineta San Jose International)
San Antonio, TX (San Antonio International)
Dallas, TX (Dallas Love Field)
Pittsburgh, PA (Pittsburgh International)
Milwaukee, WI (General Mitchell International)
Fort Myers, FL (Southwest Florida International)
Indianapolis, IN (Indianapolis International)
Memphis, TN (Memphis International)
Wilmington, North Carolina
Greensboro, North Carolina
Fayetteville, North Carolina
Kill Devil Hills, North Carolina (First Flight Airport & Memorial)
Simon & Schuster, a part of CBS Corporation, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children's Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, India and the United Kingdom. For more information, visit our website at www.simonandschuster.com
Foli (www.getfoli.com) is a location-based B2B digital content mobile distribution platform developed by Encipit, Inc., a technology company based in San Mateo, CA. Foli enables businesses to serve full-length best-seller eBooks and premium multimedia, interactive, digital magazines to customers using mobile devices at their physical locations. Partnering with top publishers, Foli's patented geolocation technology aims to transform public place content distribution for mobile devices. Foli is so easy to deploy, any location worldwide can be set-up in a matter of minutes, allowing customers access to eBooks, premium magazines, along with business specific content simply by launching the Foli app. Customers don't need to enter any passwords or select where they are, Foli automatically detects their location and loads the specific storefront for the business or location they are at. Foli is currently available for iOS and Android, and free for consumers to download from Apple App Store and Google Play or visit www.getfoli.com/app. Consumers can use Foli at a growing number of locations including airport lounges, hotels and resorts. For more information about Foli, please contact Henry He, Founder & CEO at [email protected] or visit www.getfoli.com.
Photo - http://photos.prnewswire.com/prnh/20150512/215598
SOURCE Simon & Schuster