Simplified Genetics Decodes DNA's Blueprint for Individual Health and Safety

Groundbreaking Genetic Tests Unlock Personalized, Life-Changing Results

Sep 02, 2015, 09:30 ET from Simplified Genetics

DALLAS, Sept. 2, 2015 /PRNewswire/ -- Simplified Genetics, the only provider of consumer marketed full-sequence genetic analysis for improved fitness, health and safety in the U.S., announced today the launch of two groundbreaking genetic tests that unlock the personal roadmap to improved overall health found within specific genes – all with a simple swab of the inside of your cheek.

The tests include Simply Fit and Simply Safe. Simply Fit is a full sequence genetic analysis that maps four key genes to provide individuals with the best information on what to eat, what supplements to take and what exercises to do to live a healthier life. Simply Safe is the only full-sequence genetics test that detects genetic variations linked to the potential for serious brain trauma as a result of head injury.

According to the International Food Information Council Foundation, 52 percent of Americans believe doing their taxes is easier than figuring out how to eat healthy. Simply Fit removes the guesswork from weight management. Simply Fit tests four specific genes that provide insight into metabolic process, energy expenditure, sources of energy, best exercises for efficient breakdown of fat and how fat is stored in the body. The results provide comprehensive, easy to follow instructions outlining essential activities to do, which foods to eat and avoid, and supplements to take. Simply Fit pinpoints the exact approach each individual is genetically predisposed to take for optimum fitness results. In addition to Simply Fit, Simplified Genetics will soon launch Simply Fit Essentials, a basic version of Simply Fit available at a lower price point.

"After many conversations with my students at American Power Yoga, I noticed that three specific questions were constantly asked, which the health and fitness world was unable to answer at the time," said Kurt Johnsen, CEO and co-creator of Simplified Genetics and creator of American Power Yoga. "The questions included which exercises to perform, what foods to eat and which supplements to take in order to attain optimal health. The answers to these questions are different for every individual and lie within their genetic makeup. Our overarching goal at Simplified Genetics is to make genetics serve humanity, not the other way around."

Approximately 17 to 25 percent of our population is moderately at risk for an elevated threat of concussion; and three percent have a significant elevated risk of concussion and trauma-related brain impairment. Simply Safe analyzes genetic variations of ApoE, the gene responsible for clearing cholesterol from the blood after experiencing a concussion or head injury. Afterward, individuals receive personalized results outlining their susceptibility to serious brain trauma. Millions of Americans have two copies of ApoE E4 variation and are categorized as high-risk individuals, and up to 25 percent of the population has at least one copy of ApoE E4. Major League Football recently partnered with Simplified Genetics to administer Simply Safe tests to all 800 players in the league. In addition to providing a safety solution for professional athletes, Simply Safe also provides parents with peace of mind by identifying personal genetic variations in children. Results allow families to make educated decisions about a child's participation in contact sports such as football, hockey and soccer, which account for 3.8 million incidences per year.

"The Simply Safe test has the potential to revolutionize sports safety and significantly lower the percentage of permanent brain injury caused by contact sports," said Johnsen. "We are excited to introduce this new product, which can be utilized by athletes of all ages and skill levels."

Both Simply Fit and Simply Safe testing kits are available for purchase online at The testing kits are quick and easy to use. Once completed, they can be mailed from any FedEx location to the Simplified Genetics lab for testing. The Simplified Genetics wet lab is located in the Louisiana Emerging Technology Center (LAETC), which operates under the umbrella of the LSU System Research and Technology Foundation.

More about Simplified Genetics:
Simplified Genetics is the only provider of full sequence genetic analysis for improved fitness, health and safety in the U.S. The company offers products including Simply Fit, a comprehensive test that analyzes the body's ability to metabolize and process fats through foods, exercise and supplements; and Simply Safe, a test that determines susceptibility to serious brain damage following a concussion or head injury. Co-Founded by Kurt Johnsen, the creator of American Power Yoga (APY), Simplified Genetics' mission is to make genetics work for humans, allowing individuals to leverage results to improve overall health. To learn more about Simplified Genetics, visit


SOURCE Simplified Genetics