Simplify And Brighten Up For Summer With Tips From L'Oréal Paris

NEW YORK, June 20, 2019 /PRNewswire/ -- Summer is the perfect time to experiment with beauty looks. From long-lasting makeup, to summer hairstyles, L'Oréal Paris has tips to master all of the hottest summer trends at home.

BRIGHT LIPS
Pops of color on lips add a certain punch and pizzazz summer selfies. Make a statement using a long-wear comfortable liquid lipstick, such as L'Oréal Paris Infallible Pro-Matte Les Macarons. These full coverage, matte lipsticks are enhanced with a delightful macaron aroma with notes of almond, vanilla and cream. Feeling bold? Venture out and try shade Mademoiselle Mango for a coral lip – perfectly on trend this summer.

LUSH LASHES
Hot summer days are here, and everyone needs to summer-proof their beauty routines, starting with lashes. Perfect your summer regimen starting with L'Oréal Paris Telescopic Waterproof Mascara, the brand's newest addition to the classic Telescopic family that now comes in a sweat-proof mascara.

Then, protect your lashes using L'Oréal Paris Lash Serum Solution Eyelash Serum with Lash Caring Complex for a denser, thicker-looking lash fringe. Apply onto lashes and along the upper lash line. Allow the serum to dry for 60 seconds before applying any eye makeup. Get denser, thicker-looking lashes in just 4 weeks, and you can feel confident wearing minimal makeup during the hottest months of the year.

HEAD TO TOE GLOW
Crave glowy skin, but don't want the dangers of baking in the sun? Look no further than L'Oréal Paris Sublime Bronze Self-Tanning Water Mousse. This hydrating and lightweight self-tanner smells of coconut and instantly gives skin a natural-looking tan with a sun kissed glow and even finish. To apply, shake well, pump into hand, and smooth evenly over clean, exfoliated skin. The formula is enriched with coconut water and Vitamin E for smooth skin.

For the face, achieve the perfect summer glow using L'Oréal Paris Chromatic Bronze Highlight & Contour Palette. Start by applying to the matte bronzer all over the face for a sun-kissed look. Add the highlighter shades to the cheeks and high points of the face to get glowing.

LIVED-IN LOCKS
Use these warm, summer months as an opportunity to give strands some R&R. Hydrate and prep the hair using deep conditioners such as L'Oréal Paris Elvive Total Repair 5 Rapid Reviver Deep Conditioner. Designed for damaged hair, this conditioner helps to detangle and reinforces the hair fiber for less breakage.

Put down the blow dryer and instead air dry using the L'Oréal Paris Advanced Hairstyle AIR DRY IT Wave Swept Spray, which provides the perfect wavy texture and natural shape definition without dehydrating hair. The wave spray also helps resist frizz and adds shine to give you that sleek, effortless beach look.

All products are available at Ulta.com and mass, food and drug retailers nationwide.

About L'Oréal Paris:
The L'Oréal Paris division of L'Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering luxurious and innovative products and services available in the mass market. The brand's signature tagline, "Because I'm Worth It," was born in the United States in 1971 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L'Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L'Oréal's invention of hair color in 1909, the brand continues to serve as a leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Excellence Crème, Elvive, the Ever Collection, Advanced Hairstyle, and Elnett Satin Hairspray. L'Oréal Paris provides scientifically-advanced skincare products that are tested to address individual skin concerns through its renowned brands Revitalift, Hydra Genius, Age Perfect, and Sublime Bronze. L'Oréal Paris' iconic cosmetics collections include Infallible, True Match, Colour Riche, Voluminous, and Visible Lift. For more information about L'Oréal Paris and to receive personalized advice, expert tips, and exclusive content, please visit www.lorealparisusa.com or follow on Instagram (@LOrealMakeup, @LOrealHair, @LOrealSkin, @LOrealMen, Snapchat (@LOrealMakeup), Twitter (@LOrealParisUSA), Facebook (@LOrealParisUSA), and Pinterest (@LOrealParisUSA).

Contact:
Jacqueline Glasner at Alison Brod Marketing + Communications
(212) 230-1800, jacquelineg@alisonbrodmc.com

SOURCE L'Oreal Paris USA