SEATTLE, July 12, 2016 /PRNewswire/ -- Simply Measured, the pioneer in social measurement, today announced the release of the first social measurement API designed specifically for marketing teams. The company is also making the API available for customers of its first technology integration partner, Tableau, an industry leading Visual Analytics platform. Marketing teams can now get all their social media data, unified, structured, and standardized without the need to maintain multiple data sources, connections, and workflows. The API is available for immediate use and the company will be introducing more technology integration partners in the coming weeks.
"Simply Measured's new API raises the bar for the entire social analytics market," said David Lawson, CEO of NewSci, a cognitive technology company tackling the challenges of extracting insights from Big Data. "What they've done by unifying data across social channels enables us to ask complex questions of both structured and unstructured data and get instant answers, which fundamentally elevates the level and types of actionable insights we're able to offer our clients."
The integration with Tableau simplifies the analysis process even further for customers who use both platforms.
"Social data may come from a number of different sources and can be difficult to understand without an easy way to integrate and analyze it," said Dan Kogan, Director of Product Marketing at Tableau. "The Simply Measured API will help our mutual customers seamlessly access and start analyzing their social data, along with data from other relevant sources, from right inside Tableau. It will make it easy to build comprehensive marketing dashboards, and derive new insight from social media."
Connecting social data to other sources is the only way marketing teams will be able to see the complete picture, understand how social impacts the business, and drive more value. Former Forrester analyst Nate Elliott shares Simply Measured's commitment to help marketers go beyond engagement, and has joined the company as a Product Advisor. Elliott, who left Forrester last year as the VP of Research after 14 years with the analyst firm, defined the firm's social media practice and is well known for his strong stance against the use of engagement as a success metric.
"For years I've talked about the importance of effective social measurement and challenged our industry to do better," said Elliott on why he decided to join Simply Measured. "When CMOs ask about the value of social marketing, all we can do is point to engagement data. That's not good enough. Simply Measured has the best vision for telling brands how their social programs have performed. I know that it's building the best tools to lead our industry beyond engagement."
Social measurement continues to be a challenge for social marketers. In the most recent CMO survey conducted by the American Marketing Association, Deloitte LLP and Duke University'sFuqua School of Business, only 11.5 percent of marketing leaders reported they have quantitatively proven the impact of social media. This stands in contrast to the focus that social marketers put on engagement metrics. In its latest State of Social Marketing survey, Simply Measured found that 56 percent of marketers consider engagement to be their go-to metric to report on social media success.
"Every year, business leaders put more focus on attributing business outcomes to each dollar invested. Social marketing isn't immune to this pressure, and marketers are continually striving to move beyond metrics that have no bearing on business value." said Uri Bar-Joseph, VP of Marketing for Simply Measured. "Simply Measured's mission is to arm social marketers with the ability to measure and report on the same business metrics that all other marketing channels do, including revenue, lead generation and brand awareness."
As part of its mission to go beyond engagement, Simply Measured has announced a set of product innovations that will be rolled out gradually to its customers before becoming public, including a Social Analytics Dashboard and a Social Listening module. The company also promised to make a "major product announcement" during its annual conference, LIFT, taking place on September 20-22 at the Sheraton Conference Center in Seattle, WA.
Simply Measured and Tableau will be offering a webinar about the API and what marketers will be able to do with it on July 27th. If you're interested in learning more, you can register here today.
Marketers interested to learn more about Simply Measured, API or social media best practices can visit the Simply Measured website or subscribe to the Simply Measured blog. http://simplymeasured.com/
About Simply Measured Simply Measured serves over 1,000 marketing teams from companies big and small, across all industries and segments. It's the de-facto social analytics solution for half of the Interbrand 100 companies, the world's most influential brands. Its free reports have been used over 1 million times since their introduction in 2014. Simply Measured will host its second annual conference, LIFT, on September 20-22 at the Sheraton Conference Center in Seattle, WA.