Simulmedia and TiVo Research Announce Partnership for Third Party Validation of Television ROI
Partnership will bring independent verification to Simulmedia's audience-targeted TV campaigns
NEW YORK, Sept. 22, 2015 /PRNewswire/ -- Simulmedia, the leader in driving guaranteed business outcomes for advertisers through the power and scale of linear TV, and TiVo Research, a pioneer in matching single-source advertising exposure and purchase information, today announced a partnership that will offer third party validation of TV's impact on business results. Simulmedia, powered by its VAMOS platform, guarantees that its TV campaigns will outperform all other concurrent media in terms of driving business outcomes, and TiVo Research will now be an independent entity confirming Simulmedia's performance. For advertisers and their agencies, this partnership further verifies the true business impact of TV campaigns.
Through VAMOS, Simulmedia directly matches what people watch with what they buy, without any fusion or modeling. TiVo Research has validated the scientific methods that Simulmedia uses to bring to TV this level of transparency and ROI measurement, such as Return on Ad Spend. Further, TiVo Research will also be conducting its own measurement of TV campaigns as another reporting option for advertisers who want to measure Simulmedia's impact on business outcomes independently.
"TiVo Research is a company that shares our philosophy of bringing more measurement to TV," says Dave Morgan, Simulmedia's Founder & CEO. "To have them review our methodology and approve what we are doing is hugely rewarding for our team of scientists and engineers who have worked painstakingly to develop our VAMOS platform and move TV advertising in a new direction of accountability."
VAMOS is the first massively scaled, people-based targeting and measurement platform for linear TV. Its data, science, and software closes the loop on TV, and guarantees that Simulmedia's highly-targeted TV campaigns will not only reach the right audience, but also drive those audiences to take an action. Given TiVo Research's focus on the same principles of measurement and effectiveness, the two companies are ideal partners to work together on this verification.
"Simulmedia brings incredible value to the world of linear TV," says Frank Foster, Senior Vice President and General Manager of TiVo Research. "Our goals are perfectly aligned – to demonstrate exactly how TV connects with viewers, show how it drives sales, and demonstrate that TV can finally be held to the same metrics and standards of digital advertising. This is an exciting step forward for both of our companies."
Simulmedia, Inc., (www.simulmedia.com) a New York based marketing technology company founded in 2009, is the leader in driving guaranteed business outcomes for advertisers through traditional TV marketing. Simulmedia's VAMOS platform is powered by the world's largest database of information on what people watch and buy, combined with access to TV inventory that reaches 95% of U.S. TV households. Using its proprietary science and software, Simulmedia reaches specifically-defined audience segments on TV at massive scale, matches consumer purchase data to TV viewing data, and determines the actual sales impact of the advertiser's TV campaign. The results Simulmedia delivers are guaranteed.
George H. Simpson
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