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      SINA Reports Fourth Quarter and Fiscal Year 2019 Unaudited Financial Results


      News provided by

      SINA Corporation

      Feb 26, 2020, 05:00 ET

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      BEIJING, Feb. 26, 2020 /PRNewswire/ -- SINA Corporation (the "Company" or "SINA") (NASDAQ: SINA), a leading online media company serving China and the global Chinese communities, today announced its unaudited financial results for the fourth quarter and the fiscal year ended December 31, 2019.

      Fourth Quarter 2019 Highlights

      • Net revenues increased 4% year-over-year to $593.3 million. Non-GAAP net revenues increased 4% year-over-year to $590.7 million, representing an increase of 5% on a constant currency basis [1].
      • Advertising revenues decreased 5% year-over-year to $460.9 million.
      • Non-advertising revenues increased 49% year-over-year to $132.5 million. Non-GAAP non-advertising revenues increased 51% year-over-year to $129.8 million.
      • Net loss attributable to SINA was $175.4 million, or $2.53 for diluted net loss per share attributable to SINA's ordinary shareholders. Non-GAAP net income attributable to SINA was $82.7 million, or $1.17 for non-GAAP diluted net income per share attributable to SINA's ordinary shareholders.

      Fiscal Year 2019 Highlights

      • Net revenues increased 3% year-over-year to $2.16 billion. Non-GAAP net revenues increased 3% year-over-year to $2.15 billion, representing an increase of 7% on a constant currency basis [2].
      • Advertising revenues decreased 3% year-over-year to $1.74 billion.
      • Non-advertising revenues increased 31% year-over-year to $419.3 million. Non-GAAP non-advertising revenues increased 32% year-over-year to $408.9 million.
      • Net loss attributable to SINA was $70.5 million, or $1.03 for diluted net loss per share attributable to SINA's ordinary shareholders. Non-GAAP net income attributable to SINA was $232.6 million, or $3.26 for non-GAAP diluted net income per share attributable to SINA's ordinary shareholders.

      [1] On a constant currency (non-GAAP) basis, we assume that the exchange rate in the fourth quarter of 2019 had been the same as it was in the fourth quarter of 2018, or RMB6.94=US$1.00.

      [2] On a constant currency (non-GAAP) basis, we assume that the exchange rate for fiscal year 2019 had been the same as it was for fiscal year 2018, or RMB6.62=US$1.00.

      Fourth Quarter 2019 Financial Results

      For the fourth quarter of 2019, SINA reported net revenues of $593.3 million, an increase of 4% compared to $573.0 million for the same period last year. Non-GAAP net revenues for the fourth quarter of 2019 were $590.7 million, an increase of 4% compared to $570.4 million for the same period last year.

      Advertising revenues for the fourth quarter of 2019 were $460.9 million, a decrease of 5% compared to $484.3 million for the same period last year, primarily due to decreases in Weibo and portal advertising revenues as well as negative currency translation impact.

      Non-advertising revenues for the fourth quarter of 2019 were $132.5 million, an increase of 49% compared to $88.7 million for the same period last year. Non-GAAP non-advertising revenues for the fourth quarter of 2019 were $129.8 million, an increase of 51% compared to $86.1 million for the same period last year. The year-over-year growth in non-advertising revenues was mainly attributable to increased revenues generated from SINA fin-tech businesses.

      Gross margin for the fourth quarter of 2019 was 77%, compared to 79% for the same period last year. Advertising gross margin for the fourth quarter of 2019 was 81%, compared to 82% for the same period last year. Non-advertising gross margin for the fourth quarter of 2019 was 64%, up from 57% for the same period last year, benefiting from better gross margin profile of SINA fin-tech businesses.

      Operating expenses for the fourth quarter of 2019 totaled $438.4 million, compared to $319.9 million for the same period last year, mainly attributable to a one-time litigation reserve of approximately $125.8 million recorded in relation to an arbitration ruling announced by Company on December 27, 2019, which is excluded under non-GAAP measures. Non-GAAP operating expenses for the fourth quarter of 2019 totaled $282.8 million, compared to $288.6 million for the same period last year.       

      Income from operations for the fourth quarter of 2019 was $18.7 million, compared to $130.1 million for the same period last year, mainly due to impact of the aforementioned one-time litigation reserve. Operating margin was 3%, compared to 23% for the same period last year. Non-GAAP income from operations for the fourth quarter of 2019 was $174.9 million, an increase of 10% compared to $159.6 million for the same period last year. Non-GAAP operating margin was 30%, compared to 28% for the same period last year.

      Non-operating loss for the fourth quarter of 2019 was $208.4 million, compared to non-operating loss of $12.6 million for the same period last year. Non-operating loss for the fourth quarter of 2019 mainly included (i) a $177.8 million impairment on the Company's investment in Yixia Tech Co., Ltd., which is excluded under non-GAAP measures; (ii) a $19.2 million net loss from fair value changes of investments, which is excluded under non-GAAP measures; (iii) a $10.4 million net earnings from equity method investments, which is reported one quarter in arrears; (iv) a $15.3 million net interest and other income.     

      Income tax expenses for the fourth quarter of 2019 were $6.6 million, compared to $14.3 million for the same period last year, largely attributable to increase in tax deduction based on preferential tax policy upon approval from relevant authorities.

      Net loss attributable to SINA's ordinary shareholders for the fourth quarter of 2019 was $175.4 million, compared to a net income attributable to SINA's ordinary shareholders of $16.4 million for the same period last year. Diluted net loss per share attributable to SINA's ordinary shareholders for the fourth quarter of 2019 was $2.53, compared to a diluted net income per share attributable to SINA's ordinary shareholders of $0.22 for the same period last year. Non-GAAP net income attributable to SINA's ordinary shareholders for the fourth quarter of 2019 was $82.7 million, compared to $57.7 million for the same period last year. Non-GAAP diluted net income per share attributable to SINA's ordinary shareholders for the fourth quarter of 2019 was $1.17, compared to $0.80 for the same period last year.

      As of December 31, 2019, SINA's cash, cash equivalents and short-term investments totaled $2.9 billion, compared to $2.3 billion as of December 31, 2018, mainly due to net proceeds received from Weibo's senior notes offering and offset by continued investment activities. For the fourth quarter of 2019, net cash provided by operating activities was $301.7 million, capital expenditures totaled $8.5 million, and depreciation and amortization expenses amounted to $11.0 million.

      Fiscal Year 2019 Financial Results

      For fiscal year 2019, SINA reported net revenues of $2.16 billion, an increase of 3% compared to $2.11 billion in 2018. Non-GAAP net revenues for 2019 were $2.15 billion, an increase of 3% compared to $2.10 billion in 2018.

      Advertising revenues in 2019 were $1.74 billion, a decrease of 3% compared to $1.79 billion in 2018, primarily due to a decline in portal advertising revenues and negative currency translation impact.

      Non-advertising revenues in 2019 were $419.3 million, an increase of 31% compared to $319.0 million in 2018. Non-GAAP non-advertising revenues in 2019 were $408.9 million, an increase of 32% compared to $308.6 million in 2018, benefiting from increased revenues generated from SINA fin-tech businesses and incremental revenues derived from Weibo's live streaming business acquired in the fourth quarter of 2018.

      Gross margin in 2019 was 77%, compared to 79% in 2018. Advertising gross margin in 2019 was 81%, flat year over year. Non-advertising gross margin in 2019 was 63%, compared to 65% in 2018.    

      Operating expenses in 2019 totaled $1.30 billion, compared to $1.19 billion in 2018. Non-GAAP operating expenses in 2019 totaled $1.06 billion, compared to $1.07 billion in 2018.

      Income from operations in 2019 was $370.3 million, compared to $467.0 million in 2018, mainly due to impact of the aforementioned one-time litigation reserve. Operating margin was 17%, compared to 22% in 2018. Non-GAAP income from operations in 2019 was $611.9 million, compared to $581.5 million in 2018. Non-GAAP operating margin was 28%, flat year over year.

      Non-operating loss in 2019 was $115.1 million, compared to a non-operating income of $88.5 million in 2018. Non-operating loss in 2019 mainly included (i) a $165.3 million net gain from fair value changes on investments, which is excluded under non-GAAP measures; (ii) a $342.0 million impairment on the Company's certain investments, mainly including a $177.8 million impairment on the Company's investment in Yixia Tech Co., Ltd., which is excluded under non-GAAP measures; and (iii) a $64.1 million net interest and other income.     

      Income tax expenses in 2019 were $146.5 million, compared to $129.1 million in 2018, largely attributable to the deferred tax charges recognized from the fair value changes of investments and offset by increase in tax deduction based on preferential tax policy upon approval from relevant authorities. Non-GAAP income tax expenses in 2019 were $97.4 million, compared to $91.0 million in 2018.

      Net loss attributable to SINA's ordinary shareholders in 2019 was $70.5 million, compared to a net income attributable to SINA's ordinary shareholders of $125.6 million in 2018. Diluted net loss per share attributable to SINA's ordinary shareholders in 2019 was $1.03, compared to a diluted net income per share attributable to SINA's ordinary shareholders of $1.70 in 2018. Non-GAAP net income attributable to SINA's ordinary shareholders in 2019 was $232.6 million, compared to $227.1 million in 2018. Non-GAAP diluted net income per share attributable to SINA's ordinary shareholders in 2019 was $3.26, compared to $3.07 in 2018.

      For the fiscal year of 2019, net cash provided by operating activities was $744.0 million, capital expenditures totaled $29.5 million, and depreciation and amortization expenses amounted to $44.6 million.

      Non-GAAP Measures

      This release contains the following non-GAAP financial measures: non-GAAP net revenues, non-GAAP advertising revenues, non-GAAP non-advertising revenues, non-GAAP advertising and non-advertising gross margin, non-GAAP operating expenses, non-GAAP income from operations, non-GAAP operating margin, non-GAAP net income attributable to SINA's ordinary shareholders and non-GAAP diluted net income per share. These non-GAAP financial measures should be considered in addition to, not as a substitute for, measures of the Company's financial performance prepared in accordance with U.S. GAAP. The Company's non-GAAP financial measures may be defined differently than similar terms used by other companies. Accordingly, care should be exercised in understanding how the Company defines its non-GAAP financial measures.

      The Company's non-GAAP financial measures exclude recognition of deferred revenues related to the license granted to Leju, stock-based compensation, amortization of intangible assets, goodwill and acquired intangibles impairment, litigation reserve for arbitration, adjustment for non-GAAP to GAAP reconciling items on the share of equity method investments (net of share of amortization of intangibles not on their books), gain (loss) on sale of investment, deemed disposal, fair value changes and impairment on investment, adjustment for non-GAAP to GAAP reconciling items for the income attributable to non-controlling interests, amortization of convertible debt and senior notes issuance cost, and income tax effects of above non-GAAP to GAAP reconciling items. The Company's management uses these non-GAAP financial measures in their financial and operating decision-making, because management believes these measures reflect the Company's ongoing business operations in a manner that allows more meaningful period-to-period comparisons. The Company believes that these non-GAAP financial measures provide useful information to investors and others in the following ways: (i) in comparing the Company's current financial results with the Company's past financial results in a consistent manner, and (ii) in understanding and evaluating the Company's current operating performance and future prospects in the same manner as management does, if they so choose. The Company also believes that the non-GAAP financial measures provide useful information to both management and investors by excluding certain expenses, gain (loss) and other items (i) that are not expected to result in future cash payments or (ii) that are non-recurring in nature or may not be indicative of the Company's core operating results and business outlook.

      Use of non-GAAP financial measures has limitations. The Company's non-GAAP financial measures do not include all income and expense items that affect the Company's operations.  They may not be comparable to non-GAAP financial measures used by other companies. Management compensates for these limitations by also considering the Company's financial results prepared in accordance with U.S. GAAP. Reconciliations of the Company's non-GAAP measures to the nearest comparable GAAP measures are set forth in the section below titled "Unaudited Reconciliation of Non-GAAP to GAAP Results."

      Conference Call

      SINA will host a conference call from 7:10 a.m. – 7:40 a.m. Eastern Time on February 26, 2020 (or 8:10 p.m. – 8:40 p.m. Beijing Time on February 26, 2020) to present an overview of the Company's financial performance and business operations. A live webcast of the call will be available through the Company's corporate website at http://ir.sina.com. The conference call can be accessed as follows:

      US:

      +1 845 675 0437

      Hong Kong: 

      +852 3018 6771

      Mainland China: 

      400 620 8038

      International:

      +65 6713 5090

      Passcode for all regions:

      6968115

      A replay of the conference call will be available through morning Eastern Time March 5, 2020. The dial-in number is +61 2 8199 0299. The passcode for the replay is 6968115.

      About SINA

      SINA is a leading online media company serving China and the global Chinese communities. Its digital media network of SINA.com (portal), SINA mobile (mobile portal and mobile apps) and Weibo (social media) enables internet users to access professional media and user generated content in multi-media formats from personal computers and mobile devices and share their interests with friends and acquaintances.

      SINA.com offers distinct and targeted professional content on each of its region-specific websites and a full range of complementary offerings. SINA mobile provides news information, professional and entertainment content customized for mobile users through mobile applications and mobile portal site SINA.cn.

      Weibo is a leading social media platform for people to create, distribute and discover content. Based on an open platform architecture, Weibo provides unprecedented and simple way for people and organizations to publicly express themselves in real time, interact with others on a massive global platform and stay connected with the world.

      Through these properties and other product lines, SINA offer an array of online media and social media services to its users to create a rich canvas for businesses and advertisers to effectively connect and engage with their targeted audiences.

      Safe Harbor Statement

      This press release contains forward-looking statements that relate to, among other things, SINA's expected financial performance and SINA's strategic and operational plans (as described, without limitation, in quotations from management in this press release). SINA may also make forward-looking statements in the Company's periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "confidence," "estimates" and similar statements. SINA assumes no obligation to update the forward-looking statements in this press release and elsewhere. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to failure to meet internal or external expectations of future performance given the rapidly evolving markets; condition of the global financial and credit market; the uncertain regulatory landscape in China; fluctuations in the Company's quarterly operating results; the Company's reliance on online advertising sales and value-added services for a majority of its revenues; failure to successfully develop, introduce, drive adoption of or monetize new features and products, including portal, Weibo and fin-tech products; failure to enter and develop the small and medium enterprise market by the Company or through cooperation with other parties, such as Alibaba; failure to successfully integrate acquired businesses; risks associated with the Company's investments, including adverse impacts on our financial results from equity pick-up, fair value changes and impairment; and failure to compete successfully against new entrants and established industry competitors. Further information regarding these and other risks is included in SINA's 2018 annual reports on Form 20-F and other filings with the Securities and Exchange Commission.

      Contact:

      Investor Relations
      SINA Corporation
      Phone: +86 10 5898 3336
      Email: ir@staff.sina.com.cn

      SINA CORPORATION

      UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

      (U.S. Dollars in thousands, except per share data)




      Three months ended


      Year ended



      December 31,


      September 30,


      December 31,



      2019


      2018


      2019


      2019


      2018

      Net revenues:










          Advertising

      $                  460,864


      $                  484,307


      $                  461,095


      $            1,743,617


      $            1,789,285

          Non-advertising

      132,450


      88,707


      100,353


      419,338


      319,042



      593,314


      573,014


      561,448


      2,162,955


      2,108,327

      Cost of revenues(1):










          Advertising  

      88,121


      85,048


      80,297


      338,386


      341,153

          Non-advertising

      48,121


      37,997


      37,055


      155,042


      110,887



      136,242


      123,045


      117,352


      493,428


      452,040

      Gross profit

      457,072


      449,969


      444,096


      1,669,527


      1,656,287












      Operating expenses:










          Sales and marketing (1)

      165,367


      191,208


      169,423


      627,989


      699,962

          Product development (1)

      95,638


      85,383


      91,150


      372,818


      345,942

          General and administrative (1)

      177,411


      30,633


      44,854


      298,441


      120,184

          Goodwill and acquired intangibles impairment

      -


      12,691


      -


      -


      23,245



      438,416


      319,915


      305,427


      1,299,248


      1,189,333

      Income from operations

      18,656


      130,054


      138,669


      370,279


      466,954












      Non-operating income (loss):










         Earning (loss) from equity method investments, net

      10,353


      (4,731)


      1,608


      24


      1,120

         Gain (loss) on sale of investments, fair value changes and impairment
           on investments, net

      (234,106)


      (22,960)


      (25,549)


      (179,164)


      17,981

         Interest and other income, net

      15,312


      15,090


      19,895


      64,053


      69,355



      (208,441)


      (12,601)


      (4,046)


      (115,087)


      88,456












      Income (loss) before income taxes

      (189,785)


      117,453


      134,623


      255,192


      555,410

       Income tax expenses

      (6,580)


      (14,347)


      (27,930)


      (146,465)


      (129,084)












      Net income (loss)

      (196,365)


      103,106


      106,693


      108,727


      426,326

         Less: Net income (loss) attributable to non-controlling interests

      (20,919)


      86,729


      86,296


      179,269


      300,764












      Net income (loss) attributable to SINA's ordinary shareholders

      $                 (175,446)


      $                     16,377


      $                     20,397


      $                (70,542)


      $               125,562























      Basic net income (loss) per share

      $                        (2.53)


      $                         0.24


      $                         0.29


      $                     (1.01)


      $                      1.79

      Diluted net income (loss) per share (2)

      $                        (2.53)


      $                         0.22


      $                         0.28


      $                     (1.03)


      $                      1.70












      Shares used in computing basic net income (loss) per share

      69,449


      69,235


      69,936


      69,640


      70,296












      Shares used in computing diluted net income (loss) per share

      69,449


      69,666


      70,019


      69,640


      72,375


































      (1)Stock-based compensation in each category:











      Cost of revenues

      $                         3,255


      $                            922


      $                         3,448


      $                    11,859


      $                    10,128


      Sales and marketing

      6,422


      3,174


      6,426


      24,499


      21,942


      Product development

      10,267


      4,403


      10,655


      38,991


      30,830


      General and administrative

      12,002


      8,834


      12,342


      46,522


      32,169












      (2)Net income (loss) attributable to SINA's ordinary shareholders is adjusted for diluted shares issued by our subsidiary and equity method investments.



      SINA CORPORATION

      UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

      (U.S. Dollars in thousands)













      December 31,



      December 31,





      2019



      2018



      Assets



      Current assets:








      Cash and cash equivalents


      $                 1,951,886



      $                 1,545,800



      Short-term investments


      951,953



      799,534



      Restricted cash


      184,143



      97,032



      Accounts receivable, net


      601,876



      527,897



      Financing receivables, net (1)


      226,098



      -



      Prepaid expenses and other current assets


      695,888



      362,435



            Subtotal


      4,611,844



      3,332,698










      Property and equipment, net


      253,179



      262,846


      Operating lease right-of-use assets, net (2)


      24,872



      -


      Goodwill and intangible assets, net


      307,300



      319,575


      Long-term investments


      2,200,548



      1,889,843


      Other assets


      71,085



      81,127


      Total assets


      $                 7,468,828



      $                 5,886,089











      Liabilities and Shareholders' Equity



      Current liabilities:








      Accounts payable


      $                     170,647



      $                    172,562



      Amount due to customers


      121,558



      97,032



      Accrued expenses and other current liabilities


      886,713



      540,807



      Short-term bank loan


      81,649



      78,229



      Deferred revenues


      143,073



      139,306



      Short-term operating lease liabilities (2)


      12,151



      -



      Short-term funding debts  (1)


      173,821



      -



      Income taxes payable


      129,591



      115,725



           Subtotal


      1,719,203



      1,143,661










      Convertible debt


      888,266



      884,123


      Senior notes


      793,985



      -


      Long-term funding debts(1)


      22,260



      -


      Long-term deferred revenues


      33,217



      43,652


      Long-term operating lease liabilities(2)


      13,081



      -


      Other long-term liabilities


      100,903



      51,781



           Total liabilities


      3,570,915



      2,123,217










      Shareholders' equity








      SINA shareholders' equity 


      2,638,481



      2,717,791



      Non-controlling interests


      1,259,432



      1,045,081



           Total shareholders' equity 


      3,897,913



      3,762,872










      Total liabilities and shareholders' equity


      $                 7,468,828



      $                 5,886,089










      (1)In 2019, the Company set up trusts, which were administered by third-party trust company to invest in consumer loans to
      the individual borrowers recommended by the Company. The trusts are considered as variable interest entities under ASC 810.
      Accordingly, the financing receivables due from the borrowers and the loan payables to the third party investors of the trust
      units are recorded on the Company's consolidated balance sheet as financing receivables and funding debts, respectively.  










      (2)The Company adopted the new leasing guidance (ASU 2016-2) started from January 1, 2019, which requires that a lessee
      recognize the assets and liabilities that arise from operating leases. The Company recognized a right-of-use asset and a liability
      relating to lease payments (the Lease Liability) in the statements of financial position for lease contracts having terms beyond
      12 months period.

      SINA CORPORATION

      UNAUDITED ADDITIONAL INFORMATION

      (U.S. Dollars in thousands)



      Three months ended


      Year ended


      December 31,


      September 30,


      December 31,


      2019


      2018


      2019


      2019


      2018











      Net revenues










      Portal:










      Advertising

      $                  56,466


      $                  67,377


      $                  50,105


      $               216,440


      $               290,215

      Fintech *

      77,759


      27,300


      50,365


      206,780


      111,412

       Subtotal

      134,225


      94,677


      100,470


      423,220


      401,627











      Weibo:










      Advertising and marketing

      405,921


      417,016


      412,489


      1,530,211


      1,499,180

      Weibo VAS

      62,227


      64,859


      55,264


      236,703


      219,338

           Subtotal

      468,148


      481,875


      467,753


      1,766,914


      1,718,518











      Elimination

      (9,059)


      (3,538)


      (6,775)


      (27,179)


      (11,818)


      $               593,314


      $               573,014


      $               561,448


      $            2,162,955


      $            2,108,327











      Cost of revenues










      Portal:










      Advertising

      $                  20,404


      $                  29,180


      $                  22,996


      $                  90,071


      $               117,600

      Fintech *

      32,808


      14,377


      26,161


      98,676


      68,500

       Subtotal

      53,212


      43,557


      49,157


      188,747


      186,100











      Weibo

      90,566


      82,940


      73,471


      328,826


      277,648











      Elimination

      (7,536)


      (3,452)


      (5,276)


      (24,145)


      (11,708)


      $               136,242


      $               123,045


      $               117,352


      $               493,428


      $               452,040











      Gross margin










            Portal

      60%


      54%


      51%


      55%


      54%

            Weibo

      81%


      83%


      84%


      81%


      84%


      77%


      79%


      79%


      77%


      79%































      * Fintech includes SINA fin-tech and portal other businesses. For the fourth quarter of 2019, portal other revenue was $4.4 million, compared to $7.6 million
      for the same period last year. For the years ended December 31, 2019 and 2018, portal other revenue was $19.7 million and $37.2  million, respectively. 

      SINA CORPORATION

      UNAUDITED RECONCILIATION OF NON-GAAP TO GAAP RESULTS

      (U.S. Dollars in thousands, except per share data)









































      Three months ended



      December 31, 2019


      December 31, 2018


      September 30, 2019







      Non-GAAP






      Non-GAAP






      Non-GAAP



      Actual


      Adjustments


      Results


      Actual


      Adjustments


      Results


      Actual


      Adjustments


      Results




















      Advertising revenues

      $    460,864




      $    460,864


      $     484,307




      $    484,307


      $    461,095




      $    461,095

      Non-advertising revenues

      132,450


      (2,609)

       (a) 

      129,841


      88,707


      (2,609)

       (a) 

      86,098


      100,353


      (2,609)

       (a) 

      97,744

      Net revenues

      $    593,314


      $              (2,609)


      $    590,705


      $     573,014


      $              (2,609)


      $    570,405


      $    561,448


      $              (2,609)


      $    558,839
























      (2,609)

       (a) 





      (2,609)

       (a) 





      (2,609)

       (a) 






      3,255

       (b) 





      922

       (b) 





      3,448

       (b) 


      Gross profit

      $    457,072


      $                   646


      $    457,718


      $     449,969


      $              (1,687)


      $    448,282


      $    444,096


      $                   839


      $    444,935
























      (28,691)

       (b) 





      (16,411)

       (b) 












      (1,075)

       (c) 





      (2,177)

       (c) 





      (29,423)

       (b) 






      (125,809)

       (e) 





      (12,691)

       (d) 





      (1,073)

       (c) 


      Operating expenses

      $    438,416


      $         (155,575)


      $    282,841


      $     319,915


      $           (31,279)


      $    288,636


      $    305,427


      $           (30,496)


      $    274,931
























      (2,609)

       (a) 





      (2,609)

       (a) 












      31,946

       (b) 





      17,333

       (b) 





      (2,609)

       (a) 






      1,075

       (c) 





      2,177

       (c) 





      32,871

       (b) 






      125,809

       (e) 





      12,691

       (d) 





      1,073

       (c) 


      Income from operations

      $      18,656


      $           156,221


      $    174,877


      $     130,054


      $             29,592


      $    159,646


      $    138,669


      $             31,335


      $    170,004
























      (2,609)

       (a) 





      (2,609)

       (a) 












      31,946

       (b) 





      17,333

       (b) 





      (2,609)

      (a)






      1,075

       (c) 





      2,177

       (c) 





      32,871

       (b) 






      125,809

       (e) 





      12,691

       (d) 





      1,073

       (c) 






      1,669

       (f) 





      4,797

       (f) 





      4,279

       (f) 






      234,106

       (g) 





      22,960

       (g) 





      25,549

      (g)






      (129,158)

      (h)





      (14,929)

       (h) 





      (12,047)

       (h) 






      1,371

       (i) 





      1,035

      (i)





      1,360

       (i) 






      (6,032)

       (j) 





      (2,138)

       (j) 





      (3,832)

       (j) 


      Net income (loss) attributable to SINA's ordinary shareholders

      $  (175,446)


      $           258,177


      $      82,731


      $        16,377


      $             41,317


      $      57,694


      $      20,397


      $             46,644


      $      67,041







































      Diluted net income (loss) per share *

      $         (2.53)




      $           1.17


      $            0.22




      $           0.80


      $           0.28




      $           0.94




















      Shares used in computing diluted net income (loss) per share

      69,449


      94

      (k)

      69,543


      69,666


      960

       (k) 

      70,626


      70,019


      -


      70,019







































      Gross margin - advertising

      81%


      1%


      82%


      82%


      1%


      83%


      83%


      -


      83%

      Gross margin - non-advertising

      64%


      -1%


      63%


      57%


      -1%


      56%


      63%


      -1%


      62%

      Operating margin

      3%


      27%


      30%


      23%


      5%


      28%


      25%


      5%


      30%






















       Year ended 









      December 31, 2019


      December 31, 2018













      Non-GAAP






      Non-GAAP









      Actual


      Adjustments


      Results


      Actual


      Adjustments


      Results


























      Advertising revenues

      $1,743,617




      $1,743,617


      $  1,789,285




      $1,789,285







      Non-advertising revenues

      419,338


      (10,436)

       (a) 

      408,902


      319,042


      (10,436)

       (a) 

      308,606







      Net revenues

      $2,162,955


      $           (10,436)


      $2,152,519


      $  2,108,327


      $           (10,436)


      $2,097,891






























      (10,436)

       (a) 





      (10,436)

       (a) 












      11,859

       (b) 





      10,128

       (b) 








      Gross profit

      $1,669,527


      $               1,423


      $1,670,950


      $  1,656,287


      $                 (308)


      $1,655,979






























      (110,012)

       (b) 





      (84,941)

       (b) 












      (4,379)

       (c) 





      (6,689)

       (c) 












      (125,809)

       (e) 





      (23,245)

       (d) 








      Operating expenses

      $1,299,248


      $         (240,200)


      $1,059,048


      $  1,189,333


      $         (114,875)


      $1,074,458






























      (10,436)

       (a) 





      (10,436)

       (a) 












      121,871

       (b) 





      95,069

       (b) 












      4,379

       (c) 





      6,689

       (c) 












      125,809

       (e) 





      23,245

       (d) 








      Income from operations

      $    370,279


      $           241,623


      $    611,902


      $     466,954


      $           114,567


      $    581,521






























      (10,436)

       (a) 





      (10,436)

       (a) 












      121,871

       (b) 





      95,069

       (b) 












      4,379

       (c) 





      6,689

       (c) 












      125,809

      (e)





      23,245

       (d) 












      16,374

      (f)





      (2,493)

       (f) 












      179,164

       (g) 





      (17,981)

       (g) 












      (187,922)

       (h) 





      (34,806)

       (h) 












      4,803

       (i) 





      4,140

       (i) 












      49,108

       (j) 





      38,109

       (j) 








      Net income (loss) attributable to SINA's ordinary shareholders

      $    (70,542)


      $           303,150


      $    232,608


      $     125,562


      $           101,536


      $    227,098













































      Diluted net income (loss) per share *

      $         (1.03)




      $           3.26


      $            1.70




      $           3.07


























      Shares used in computing diluted net income (loss) per share

      69,640


      177

       (k) 

      69,817


      72,375


      -


      72,375













































      Gross margin - advertising

      81%


      -


      81%


      81%


      -


      81%







      Gross margin - non-advertising

      63%


      -1%


      62%


      65%


      -1%


      64%







      Operating margin

      17%


      11%


      28%


      22%


      6%


      28%


























      (a)  To exclude the recognition of deferred revenue related to the license granted to Leju.

      (b)  To exclude stock-based compensation.

      (c)  To adjust amortization of intangible assets.

      (d) To exclude goodwill and acquired intangibles impairment.

      (e)  To exclude the one-time litigation reserve for arbitration of NAI.

      (f)  To exclude non-GAAP to GAAP reconciling items on the share of equity method investments, net of share of amortization of intangibles not on their books.

      (g)  To exclude (gain) loss on sale of investments, (gain) loss on deemed disposal, fair value changes and impairment on investments, net.

      (h)  To exclude non-GAAP to GAAP reconciling items for the income attributable to non-controlling interests.

      (i)  To exclude the amortization of convertible debt and senior notes issuance cost.

      (j)  To exclude the provision (benefit) for income tax related to item (c), (d) and (g). Other non-GAAP to GAAP reconciling items have no income tax effect.**

      (k)  To adjust the number of shares for dilution resulted from convertible debt and unvested equity granted.


      * 

      Net income (loss) attributable to SINA's ordinary shareholders is adjusted for diluted shares issued by our subsidiary and equity method investments.

      **

      The Company considered the tax implication arising from the reconciliation items, and those items recorded in entities in tax free jurisdictions were without relevant tax
      implications. For impairment on investments, valuation allowances were made for those differences the Company does not expect they can be realized in the foreseeable
      future. 




















      UNAUDITED RECONCILIATION OF SINA'S SHARE OF EQUITY INVESTMENTS' NON-GAAP TO GAAP RESULTS*


































      Three months ended



      December 31, 2019


      December 31, 2018


      September 30, 2019



      Actual


      Adjustments


      Non-GAAP Results


      Actual


      Adjustments


      Non-GAAP Results


      Actual


      Adjustments


      Non-GAAP Results





















      To exclude stock-based compensation



      $                   410






      $                   350






      $                   259




      To exclude amortization of intangible assets resulting 



















        from business acquisitions



      1,046






      1,062






      1,048




      To exclude loss on disposal and impairment on investments, net



      1,094






      -






      815




      To exclude (gain) loss resulting from the fair value changes in  



















        investments, net



      (205)






      4,062






      2,837




      To exclude tax impacts related to amortization of intangible assets



      (245)






      (248)






      (245)




      Earning (loss) from equity method investments, net

      $        9,922


      $               2,100


      $      12,022


      $        (5,160)


      $               5,226


      $              66


      $        1,173


      $               4,714


      $        5,887


      Share of amortization of equity investments' intangibles 



















        not on their books

      369


      (369)


      -


      367


      (367)


      -


      375


      (375)


      -


      Share of tax impacts related to amortization of 



















        equity investments' intangibles not on their books

      62


      (62)


      -


      62


      (62)


      -


      60


      (60)


      -



      $      10,353


      $               1,669


      $      12,022


      $        (4,731)


      $               4,797


      $              66


      $        1,608


      $               4,279


      $        5,887









































       Year ended 









      December 31, 2019


      December 31, 2018













      Non-GAAP






      Non-GAAP









      Actual


      Adjustments


      Results


      Actual


      Adjustments


      Results



























      To exclude stock-based compensation



      $               1,134






      $               2,441










      To exclude amortization of intangible assets resulting 



















        from business acquisitions



      4,204






      4,379










      To exclude loss on disposal and impairment on investments, net



      8,712






      2,989










      To exclude (gain) loss resulting from the fair value changes in 



















        investments, net



      5,022






      (9,777)










      To exclude tax impacts related to amortization of intangible assets



      (982)






      (942)










      Earning (loss) from equity method investments, net

      $       (1,692)


      $             18,090


      $      16,398


      $            (463)


      $                 (910)


      $       (1,373)








      Share of amortization of equity investments' intangibles 



















        not on their books

      1,467


      (1,467)


      -


      1,306


      (1,306)


      -








      Share of tax impacts related to amortization of 



















        equity investments' intangibles not on their books

      249


      (249)


      -


      277


      (277)


      -









      $              24


      $             16,374


      $      16,398


      $          1,120


      $              (2,493)


      $       (1,373)














































      * Earning (loss) from equity method investments is recorded one quarter in arrears.

















      SOURCE SINA Corporation

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