Sinatella Makes Nutella A New Amusement for Millions of Iranian Youth
On its first inauguration ceremony, Sinatella, an Iranian franchise, which provides Nutella-based snacks and sweets, has succeeded to open more than 70 stores in Iran and three other countries.
TEHRAN, Iran, Sept. 21, 2016 /PRNewswire/ -- Over 60 percent of Iran's 80 million people are under 30 years old and growth of internet and communications has increased expectations of the youth for the daily amusements. It was an excellent opportunity for an ambitious young entrepreneur Sina Mohammadi. He has succeeded to add a new amusement to daily life of Iranian youth through creating a new concept of franchises providing Nutella-based products, under title of "Sinatella," and also through innovative management of franchises at the level of international standards. This concept has been welcomed by millions of Iranian youth and has increased its stores to 70 in Iran and three other countries.
"My great honor is generating jobs for more than 1300 Iranian youth, including 700 direct jobs," Sina Mohammadi CEO of Sinatella said. Speaking at the ceremony held to celebrate the first anniversary of its first store and to rename formally its brand from "Nutella Bar" to Sinatella, he added, "Exactly a year ago in the same day, I have opened my first store and today is one of most memorable days in my life."
Pointing to his main wish, creating an international brand, Sina Mohammadi added, "For this reason and in parallel with the Iranian general opinion, we will begin again to amuse both Iranians and the world. As an Iranian brand, Sinatella not only will expand across the world, but its Iranian identity will become known by producing its raw materials in Iran; and it will help the country's employment and economy."
The first anniversary and renaming ceremony of Sinatella was held on Friday September 16. It was attended by its 70 representatives across all parts of Iran, Turkey, Iraq and Russia, some fame Iranian artists including Reza Yazdani, singer and composer, Ali Owji, actor and comedian, and Ms Panahi, director of Ra'd Charity Institute. Ms Panahi said that Sinatella, to meet its social responsibilities, has recruited many physically handicapped members of Ra'd Charity Institute.
"Sinatella is an identity which has been developed to meet one of basic needs of Iranian young and dynamic society," Shahram Seyf Hashemi, Sinatella's Brand Strategist, said in his speech. He also said, "This Iranian brand tries to amuse its customers in a joyful, intimate and lovely space."
Explaining about Sinatella's development plans, Seyf Hashemi opined, "We had some problems in the first phase of this brand's life; the problem was that the 'Nutella' name had limited us to expand internationally; actually, Nutella just supplies the raw materials of Sinatella products and the idea of Nutella Bar and now Sinatella is the fruit of Iranian thought and creativity. Now, relying on its Iranian brand and identity, Sinatella can expand its activities across the world and reach more international markets."
"Today, Sinatella franchise has been succeeded in making its customers more amused and joyful and it is seeking for a competition with the international franchises working in this field," he added.
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SOURCE Sinatella
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