SINGAPORE, Dec. 13, 2017 /PRNewswire/ -- Homegrown leather company Faire Leather Co. has launched its first collection of luxurious yet functional leather bags and small leather goods for the style-savvy modern man.
On 15 November, 2017, Faire Leather Co. launched a Kickstarter campaign, utilising crowdsourcing to help bring its leather goods to the world. The initiative aims to fund the production of the first two signature designs from Faire Leather Co.'s The Bond Collection -- the briefcase and the padfolio. In less than 36 hours, over $40,000 of the $50,000 target was already pledged and it has since surpassed the $200,000 mark.
DESIGNED FOR FORM AND FUNCTION
A contemporary take on men's leather goods, the idea for Faire Leather Co. was sparked when its founders, Joseph Lor and Ryan Choy, observed the lack of well-priced, quality leather goods that combine classic style with functional design.
"I'm your typical working professional male who needs a laptop, notebook, power bank and all my other daily essentials in a stylish bag. But I didn't feel like there was anything available that was solving a truly simple and fundamental problem -- my bag is messy and I always have to dig deep to find my stuff," says Chief Brand Officer, Ryan Choy. "So I asked Joe, 'How difficult is it to make a bag that could neatly fit literally all my essentials?'"
Together with CEO Joseph Lor, Faire Leather Co. was created, offering polished designs with utility solutions inspired by how the modern man lives, works and plays.
Underneath each Faire Leather Co. product's durable yet stylish exterior are thoughtful design details that ensure everything you need on-the-go literally has its own place. From your laptop or tablet to smaller items like your keys, cables, business cards and even SIM/SD cards, everything has its place and is easily accessible.
FUNCTIONAL LUXURY AT A FAIR PRICE
One of Faire Leather Co.'s hallmarks is its direct-to-consumer (DTC) pricing, without the mark-ups that typically inflate the pricing of luxury brands. In addition, Faire Leather Co. is a vertically integrated company -- they run and own their factory, the same factory that has also produced for several luxury brands.
This means Faire Leather Co. controls every process from production to delivery.
"We make savings throughout the entire production process, which we then pass on to the consumer," says Ryan. "This sets us apart from other DTC brands, since we never have to pay a manufacturer's fee or a sample production cost. This keeps our costs low, ensuring that we offer great value for a fair price compared to everyone else."
Adds Joseph: "Ultimately, what goes beyond pricing is quality. My family has been making leather products for over 30 years, We have worked with countless types of materials and hardware, as well as the processes that go into making different kinds of bags. With Faire, we'll have the same quality and know-how, just updated for a new generation."
Available around the world and around the clock, Faire Leather Co. is an inclusive label that speaks to different demographics with thoughtful goods for everyday use, backed with know-how from decades of heritage and experience.
DRIVEN BY DATA
True to its digital provenance, Faire Leather Co. prides itself on being feedback aware, in order to craft the best solutions for customers' needs. "They'll have various ways to connect with us as we continue to serve them through channels such as social media, newsletters, surveys and experiential pop-ups," says Ryan.
In addition to gleaning insights from regular focus groups, Faire Leather Co. will also participate in forums. They have set up a chat system on its website that engages with customers in real time online, as well as a reviews section for comments. "We are registered on major forums to be able to speak to our customers all over the world, to get their feedback on what works as well as to respond to whatever queries they have," adds Ryan.
Data is paramount for Faire Leather Co., the result of a joint venture earlier this year between Tocco Toscano and Yventures Group. Yventures is a Singapore-founded, data analytics-driven e-commerce company with a presence in over 20 online marketplaces around the world. The partnership has provided Joseph and Ryan with insights into consumer mindsets and behaviours, while guiding them to offer great value -- products that are useful, relevant and fair in price.
With customisation options for add-ons such as leather straps, a monogramming service and complementary lifestyle products in the near future, Faire Leather Co. is set to become a game-changer in the men's leather goods business, harnessing today's fast-changing technological landscape to elevate an artisanal craft into the 21st century.
The Faire Leather Co. Kickstarter campaign ends on 4 January, 2018 and can be accessed here: http://kck.st/2hufzPK
About Faire Leather Co.
Faire Leather Co. is a men's leather goods online label that redefines true value as Functional Luxury at a Fair Price. Founded in Singapore by Joseph Lor and Ryan Choy, Faire Leather Co. taps traditional know-how from decades of heritage and experience with real-time feedback and data to create stylish products designed for maximum function. As a vertically integrated company, Faire Leather Co. runs its own factory and offers direct-to-consumer (DTC) pricing.
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SOURCE Faire Leather Co