Singing from Sea to Shining Sea: Stella Artois "Holiday Carole" App Surging in Popularity

LEUVEN, Belgium, Dec. 17, 2012 /PRNewswire/ -- Stella Artois^®, the world's best-selling Belgian beer, announced today that its innovative holiday greeting app, Holiday Carole, has poured a full Chalice of Stella Artois every thirty seconds since her journey began in late November.

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The Stella Artois Holiday Carole Facebook app is the most sophisticated take on the holiday-card tradition, which began in mid-nineteenth-century London. Unlike its printed forebears, the Stella Artois holiday card is fully digital and interactive. Enter a friend's name and home address, and Holiday Carole takes a digital journey to the friend's home, via video, in the backseat of a stylish Citroen DS. Carole presents the recipient – virtually – with a song, a holiday greeting and a limited-edition bottle of Stella Artois. The video is populated with real-life street scenes drawn from Google Street View, rendering a magical mix of reality and fantasy.

The app is live on the Stella Artois Facebook page at www.facebook.com/stellaartois.

She has brought holiday cheer to people on six continents. She has experienced the world's most alluring destinations, from the White House to the Vatican. She has dipped her digital toes into the beaches of Phuket. She has brought smiles to the stern faces of Buckingham Palace guards. Her voice has echoed throughout Stonehenge and brought life to Death Valley.

"Stella Artois was originally brewed as a holiday gift for the people of Leuven," said Pablo Firpo, Global Marketing Director, Stella Artois. "With Holiday Carole, we have extended this gift to people the world over, using a rich mix of technology and creativity. This has proven to be an extraordinary holiday experience and we're happy to see this message of cheer spreading around the globe."

Stella Artois^®

Stella Artois^® is part of a Belgian brewing tradition dating back to 1366. It is the number one Belgian beer in the world and is present in over 80 countries. Stella Artois^® is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavor and a hint of bitterness. Stella Artois^® is best enjoyed served between 3 and 5 degrees Celsius and should be served in the unique Stella Artois^® Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager.

SOURCE Stella Artois