Singing Machine Partners With DBA Patient and YouTube Star Audrey Nethery to Launch "Shine the Light," Ignites New Season of Charity

FORT LAUDERDALE, Fla., April 12, 2018 /PRNewswire/ -- Audrey Nethery, the 9-year-old Internet sensation and activist for Diamond Blackfan Anemia research, will release a video on Friday morning EST, April 13th, inviting tens and thousands of her followers to join her charity campaign,#ShineTheLight. Suffering from DBA herself, Audrey Nethery has partnered with the karaoke company Singing Machine to raise money for her little-known illness, and to give people a chance to raise awareness for a cause or charity that matters to them personally.

Audrey's personal invitation features an energetic and laughter-filled cover of Meghan Trainor.

To participate in the campaign, people are invited to submit creative videos that highlight a charitable cause on YouTube and Instagram with the hashtag #shinethelight. These will then be reposted by Singing Machine and Audrey Nethery, and appear on the campaign landing page. For the company's part, 15% of all online sales will be donated to the DBA Foundation through June. The campaign comes at a time when the fever of holiday-driven charity has cooled, a fact Radelys Comas, director of marketing at Singing Machine, finds important.

"We want to give people the chance to do good all year round, not just during the holidays, and spreading awareness is such a big part of that. Even when you don't have money to give, you can take a stand and get people's attention. We want to be the platform for people to do that."