Singtrix, the Next Generation in Karaoke, Dives Into the Holiday Season With Bidding War on ABC's "Shark Tank"
Dog Fight Between Show's Celebrity Investors Underscores Excitement Around What Could be This Year's Hottest Holiday Gift Idea from the Creators of Guitar Hero®
NEW YORK, Nov. 3, 2014 /PRNewswire/ -- The creators of Guitar Hero® are at it again, making some serious noise with their latest product, Singtrix – an innovative take on karaoke that helps even the most novice vocalist sound like a rock star. The product was on grand display this past Friday as the subject of a heated bidding war between the five celebrity investors on ABC's popular show, "Shark Tank."
With an opening offer of $1.5 million for 5 percent equity in the company, Singtrix Co-Founder and CEO John Devecka and Co-Founder Eric Berkowitz impressed the Sharks with their compelling demonstration of the product's vocal-enhancement magic, highlighting pitch correction settings, studio-quality effects and offering a specific vocal effect catered to each individual Shark. Four of the five Sharks jumped in head-first with offers of $1.5 million, but all asked for a larger stake in the company. After the Sharks declined all counteroffers, Devecka and Berkowitz decided against a partnership with any of the show's renowned investors.
"Although we failed to come to an agreement with any of the Sharks, we're pretty confident that we've made five new and influential fans, as well as potentially millions more around the country who were tuned into the show," said John Devecka, CEO of Singtrix. "We were thrilled by the Sharks' enthusiasm for Singtrix and look forward to potentially working with them in other capacities aside from traditional investment."
In an era where popular vocal competitions have captured the nation, giving amateurs the opportunity to become stars, Singtrix stands as the ultimate tool for karaoke fans and aspiring vocalists everywhere. With the holiday shopping season about to kick into high gear, Singtrix offers one of the most-compelling new gift ideas since Guitar Hero turned millions of average everyday homes into concert halls across the country.
Singtrix has partnered with VOXX electronics, a leading global distributor of some of the world's most-recognized consumer electronics brands, including Klipsch, Audiovox, Jensen and RCA among others. VOXX immediately arms Singtrix with significant expertise and resources through its vast network of global distributors.
"Singtrix has the unique ability to tap into one of the hottest aspects of entertainment and popular culture, as network television programs routinely turn aspiring singers into global super stars," said Tom Malone, president, Audiovox Electronics Corp. "We're thrilled to add Singtrix to the VOXX family of brands."
Singtrix takes the karaoke experience to an entirely new level with a library of vocal enhancement technologies and effects unlike any other. The most dynamic system of its kind, the Singtrix Limited Edition Party Bundle includes the Singtrix "Studio" vocal effects unit with more than 300 unique, studio-quality vocal effects, custom microphone, professional mic stand and 2.1 Stereo Speaker System, making it the perfect holiday gift for anyone who enjoys singing, or wishes they could sing better. Priced at $349.99, Singtrix is available online through Amazon.com, Singtrix.com and Target.com. Singtrix is also available at select retailers, including Crutchfield, Tiger Direct, B&H Photo and Fry's Electronics locations. Limited quantities are available for holiday delivery.
About Singtrix LLC.
The Singtrix team pioneered pop culture music gaming technology, including the multi-billion dollar selling franchise Guitar Hero®. Singtrix is committed to creating the most exciting music performance experiences in the world for mass consumers and non-musicians. Singtrix is the first to integrate powerful professional live vocal effects technology into a simple plug-and-play design, so everyone around the world can instantly sound like their favorite rock stars.
Singtrix® is a registered trademark of Singtrix LLC. Guitar Hero® is a registered trademark of Activision Publishing, Inc. Singtrix is not affiliated with or endorsed by Activision Publishing, Inc in any way. All other trademarks are the property of their respective owners.
SOURCE Singtrix
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