Sino-Western Culture Convergence Summit to be Held in Zurich

Jul 17, 2015, 03:00 ET from HNA Group

ZURICH, July 17, 2015 /PRNewswire/ -- The Sino-Western Culture Convergence Summit, organized by HNA Group, will be held at Dolder Grand, Zurich on July 29. The event is designed to promote the blending and understanding of Chinese and Western cultures in the academic sector as well as increase the awareness of China's culture and the country's identity among members of academia and the public in Western countries.

The summit, which features keynote speeches and high-level dialogues, will be led by more than 20 prominent scholars of Chinese and Western cultures, scholars of East Asia's Neo-Confucianism as well as Western sinologists who will discuss the history of the fusing of Chinese and Western cultures, the historical evolution and significance of the Silk Road, how modern companies can embrace the new humanistic approach to business culture and how to preserve the essence of Chinese and Oriental traditional cultures against the backdrop of globalization.

HNA Group welcomes all those who are interested in exchanges concerning Chinese and Western cultures to attend the event. For more information, please contact: