SintecMedia Announces First Unified Linear and Digital Proposal Management System
OnBoard Drives Audience Targeted and Cross Platform Sales at Scale
Apr 25, 2017, 13:01 ET
NEW YORK, April 25, 2017 /PRNewswire/ -- SintecMedia today announced a significant update to OnBoard, the first unified linear and digital proposal management system available for media companies worldwide. A direct outcome of the SintecMedia acquisition of Operative, SintecMedia's OnBoard is the key element in a presales yield framework for profitable cross-platform media sales. OnBoard offers complete access to linear and digital products, proposal creation and integration with delivery systems in a single, intuitive solution. With OnBoard, media sellers are empowered to sell audience targeted media across channels and platforms at scale, and to create accurate, detailed proposals across their entire product catalogue quickly and easily. The front-end system works for direct and programmatic sales as well as self-service, streamlining processes significantly across the media sales organization.
"Unifying linear and digital proposal management empowers media companies to deliver audience targeted products and cross-platform products like never before," said Mitch Oscar, televisual thought leadership consultant. "SintecMedia's OnBoard proposal system, built on a universal product catalogue and open architecture is a unique offering on the market that will drive growth and profitability for media companies."
Media companies from NCBU to Turner, Viacom and Fox are focused on creating audience targeted media products, which require new capabilities to scale successfully with buyers. OnBoard is built to meet these demands, allowing sellers the flexibility to cater to buyer needs, maximize prices and deliver across each platform with the right metrics and rates. OnBoard offers a universal product catalogue across linear, digital and audience data, a single Insertion Order creation system, and integration with digital and linear delivery systems that can easily convert across metrics such as GRPs and impressions. OnBoard is the only front-end system developed to scale as audience targeting unites linear and digital sales across major media organizations.
"The launch of OnBoard for unified sales across linear, digital and audience targeting is the first step in our vision for the new SintecMedia," said Amotz Yarden, CEO of SintecMedia. "With OnBoard, sellers and empowered access their entire product catalogue, create profitable proposals and deliver to any systems they need to with ease."
Learn more about OnBoard at sintecmedia.com.
About SintecMedia
SintecMedia is the preferred broadcast management for linear and digital, and a software partner for over 300 of the world's top media brands, including NBCU, CBS, ABC, AT&T, STARZ, Star India, Seven Australia and Sky. No other software company brings a comparable depth of experience to create truly innovative software that performs across all platforms, revenue models, and business units. Since 2000, SintecMedia has grown to over 1300 employees in 14 offices around the world and processes more than $40 billion in linear and digital advertising revenue for the best-known companies in the industry. For more information, visit www.sintecmedia.com.
SOURCE SintecMedia