Sitecore Launches Martech Industry's First AI Innovation Lab to Fast-track Marketers' AI Journey

Created in collaboration with Microsoft to explore, prototype, and validate AI-driven solutions for
content and experience, empowering marketers to stay ahead of the curve

SAN FRANCISCO, April 16, 2025 /PRNewswire/ -- Sitecore®, a global leader in digital experience software, today announced the launch of the Sitecore AI Innovation Lab, a unique program created in collaboration with Microsoft that provides a guided environment for marketing leaders looking to rapidly explore AI-driven solutions for optimizing content operations. Further, it allows marketers to clearly define their AI journey and fast track the development of solutions best suited for their specific use cases.

Marketers are hesitant to invest heavily in new technology without proof of ROI; they don't want to risk budget or reputation on AI projects that might fail and struggle to prioritize the time investment needed to figure out where AI may fit best to aid their strategies. According to Sitecore's recent Websites 2025 Report, 97% of marketing executives are prioritizing AI but teams are bogged down spending up to 85% of their time on content and operational tasks alone.

The Sitecore AI Innovation Lab targets these specific pain points by providing a collaborative, guided environment to rapidly explore AI-driven solutions powered by Microsoft Azure and Azure OpenAI Services. Participants work alongside Sitecore and Microsoft experts to prototype solutions for their unique challenges using an agile and low risk approach. The result is either a validated AI solution or invaluable learnings, that can further empower marketers to achieve their business objectives and position their brands at the forefront of digital innovation.

Key benefits of the Sitecore AI Innovation Lab:

• Industry's first customer-centric program focused on AI innovation in marketing and best practices with minimal risk and time commitment required.
• Participants get access to Sitecore and Microsoft experts to prototype solutions to address their unique challenges.
• Accelerates AI adoption and empowers marketers to position their brands at the forefront of digital innovation.
• AI innovations developed with customers will be integrated into Sitecore's DXP to further enhance, improve and future-proof the platform.

"The Sitecore AI Innovation Lab marks a significant milestone in our commitment to empowering marketers with cutting-edge AI solutions," said Dave O'Flanagan, CEO of Sitecore. "By collaborating closely with Microsoft, we are providing a best in class, unique opportunity for marketers to innovate and transform their content operations and the experiences they can deliver to their customers. The Lab underscores our dedication to driving digital experience innovation and helping our customers achieve their objectives. We are excited to see the groundbreaking solutions and best practices that will emerge from this effort."

"Microsoft is proud to collaborate with Sitecore on this groundbreaking initiative that empowers marketing leaders to harness the full potential of AI," said Jason Graefe, Microsoft Corporate Vice President, WW ISVs and Digital Natives. "By providing access to expert guidance, we are enabling marketers to innovate rapidly and transform their content operations. The Sitecore AI Innovation Lab offers a collaborative environment that makes it easier for marketing leaders to explore and prototype AI-driven solutions with minimal risk. This partnership highlights our unwavering dedication to driving digital transformation and helping businesses thrive in a digital-first world." 

"Sitecore is at the forefront of digital experience, and launching the first AI Innovation Lab for marketers is exciting and underscores our commitment to marketer-first AI," said Mo Cherif, Vice President, AI and Innovation at Sitecore. "For those eager to leverage AI but unsure where to start, our lab offers a fail-fast, goal-oriented experience. Successful AI solutions mean significant time and effort savings – a direct boost to productivity and the bottom line for customers."

Sitecore has been on a fast track of AI innovation and recently released more than 250 new enhancements for its composable DXP to help marketers create, build, and optimize digital experiences and content that align with their brand identity and drive engagement and conversions. The company's embedded, brand-aware AI capabilities known as Sitecore Stream further help marketers meet ever-evolving customer expectations by speeding the creation and delivery of personalized digital experiences across all touchpoints.

The Sitecore AI Innovation Lab is available to current Sitecore customers. For more information, visit https://www.sitecore.com/products/ai-innovation-lab.

About Sitecore
Sitecore is a global leader in digital experience software, trusted by visionary brands like L'Oréal, Microsoft, and United Airlines to power their content lifecycle from content strategy to digital experience delivery. Our composable platform gives marketers and technologists the power to build together at global scale – harnessing content, data, personalization, and AI – to manage digital assets, create engaging content, understand customer intent, and deliver standout experiences across all touchpoints. Discover more at sitecore.com. 

Sitecore is a registered trademark of Sitecore Corporation A/S in the USA and other countries. All other brand names, product names or trademarks belong to their respective holders. 

Media Contact 
Jessica Rampen
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SOURCE Sitecore