Sitting Revolution: Back App Ergonomic Chair Makes U.S. Debut

PHILADELPHIA, Oct. 15, 2013 /PRNewswire/ -- Americans are sitting more than ever.  Obesity expert, James A. Levine, MD, Ph.D. says daily workouts can't undo damage done from sitting all day.  From the office to the car to the couch, it's no surprise that more and more people are seeking the aid of a chiropractor or even a surgeon.  See video: http://backapp.com/us/movies/the-back-app-movie/  To relieve the underlying strain caused by sitting on standard office chairs, Dr. Freddy Johnsen, a Norwegian scientist, has developed the Back App Ergonomic Chair. Until today, the Back App has been exclusively sold in Europe--now, it is available here in the U.S. for $695, www.backapp.com.  

(Photo: http://photos.prnewswire.com/prnh/20131015/NY97276 )

The Back App Ergonomic Chair has already become a proven success with European office workers, with tens of thousands of units sold over just the past few years.  Invented by Dr. Johnsen after two of his own back surgeries failed, the Back App chair has been clinically proven to relieve pain, stress, and pressure on the discs and spinal muscles while stimulating core strength.  Recent studies from Dr. Levine at the Mayo Clinic have shown that prolonged static sitting weakens the core, decreases metabolic activity, and shortens the average life span.  Unlike other office chairs, the innovative part of the Back App chair lies primarily in the ball under the saddle seat, which not only ensures a correct sitting position, but also helps actively train the user's back muscles, changing the way people sit for the better.

With its sleek, Norwegian design, the Back App fits in with any office decor.  When it's a question of healthy posture and general wellness, the problem of sitting starts in the workplace.  The Back App chair is available in Nordic Wool for $695. 

Video with caption: "Back App Ergonomic Chair - A Unique Way of Sitting.  Clinically proven to reduce back pain." Video available at: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-NY97276-10152013-01.mp4

Image with caption: "Back App Ergonomic Chair - A Unique Way of Sitting.  Clinically proven to reduce back pain." Image available at: http://photos.prnewswire.com/prnh/20131015/NY97276

SOURCE Back App