SHENZHEN, China, May 4, 2017 /PRNewswire/ -- The 2017 edition of SIUF saw a tremendous success with 825 exhibitors from over 25 countries and regions, including: Mainland China, Hong Kong, Taiwan, Japan, Indonesia, Germany, France, Italy, Israel and Columbia. Spread over 73,000 sqm in 6 halls the show presented global brands, suppliers, manufacturers specialized in the intimate apparel industry to over 130,000 visitors. With a total turnover of 5.3 billion Chinese Yuan, showing growth of 12.8%, compared to last year, the event has been proved again to be a premier platform for the entire supply chain of lingerie business.
Covering 180 million viewers, SIUF 2017 received great media attention
Over 300 Journalists were present for onsite, in studio or on air interviews that were picked up by more than 2000 media outlets. Youku, Southern Daily, Guangzhou Daily and Inke broadcasted live from the exhibition while Tencent, Ifeng, Letv, Xiufu web, Efu and Ef360 provided editorial coverage for the highlights of the event. Reaching out to numerous global media, the show was also partnered with international online and offline platforms, such as Intima France, Sous, Linea Intima, Underlines, Collezioni, Blint, Intimo Piu Mare, Lingerie Magazine, Lace&Lingerie, Fashionating World and Intimo Hub.
The 3-day event offered a full range of event program sitting alongside the "2017 China Underwear Culture Week"
The vibrant culture program encompassed fashion shows, design contests, awards, trends forum and super model contests, and helped showcase the very best of China's lingerie and apparel trends. Coming up with a wide range of fashion shows carried out by Embry Form, Invista, Rui Fashion, Oleno, Muse's Allure, "JiXiangZhai", the event program was highlighted by the "SIUF 2017 Super Model Talent Competition" with 36 super models coming from all over the world. Domestic and International celebrities and veterans were invited to attend the show as jury, including the directors from Victoria's Secret, Hamish Hamilton (2003-2015) and Rene Celestine (2016), as well as Weiwei Tan - the Chinese singer, Jos Berry - the founder of Concepts Paris, Francesca Spinetta - CEO of Intima Group and Jason Paul McCarthy - the Director of AAS at Parson School of Design.
Also the hottest topics from material to distribution around underwear industry were shared with all professionals during the "China International Underwear Summit". In depth analysis on topics like "New Materials, New Technology and New Trends", "Transformation Innovation Connection" and "How E-commerce Can Help Your Business Grow" were discussed to support all industry players in growing business and exploring new market.
"It was wonderful to celebrate this milestone of 12 years of SIUF," said Fengwei Zhang, CEO of Shenzhen Shengshi Jiuzhou Exhibition, also known as founder of SIUF. "When we look back on the market changes over the past decade we are encouraged about the challenges ahead for the next decade with value, technology and sustainability at the forefront. We will carry on with our expertise in the intimate apparel industry to build bridges across the whole supply chain."
SIUF 2017 was supported by Shenzhen Underwear Association (SUA), Guangdong Province Textile Association, China Knitting Industrial Association, Xinyi Foundation, Taiwan Textile Federation, HKIAIA as well as Gesamtmasche
SIUF 2018 will be held from April 19 to 21 at Shenzhen Convention and Exhibition Center.
Stand booking is now open. Early bird discount for international exhibitors until November 15, 2018. Contact information is available at www.siuf.com/en/.
The joint trade fair SIUF, also known as "China (Shenzhen) International Brand Underwear Fair & Shenzhen International Underwear OEM / Materials and Fabrics Fair", has made its way to become the most influential fairs in Asia. The 2018 show will have a continuous focus on offering the whole supply & distribution chain of intimate apparel industry in terms of brands, fabrics, accessories, manufacturing and solutions for intimate apparel.
For more information, please visit www.siuf.com/en/.
About the organizer:
SIUF is organized by Tarsus (Shanghai) Exhibitions and Shenzhen Shenshi Jiuzhou Exhibition. Based in the UK, Tarsus is an international business-to-business media group with interests in exhibitions, conferences, education, publishing and online media. With a strong foothold as the owners of a portfolio of world-class products in the emerging markets of China, the Middle East, Turkey, India, Southeast Asia and Mexico, in addition to the US, Tarsus is well positioned to leverage these assets as a platform for growth.
For more information about the organizer, please visit: www.tarsus.com.
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SOURCE China (Shenzhen) International Brand Underwear Fair & Shenzhen International Underwear OEM / Materials and Fabrics Fair