NEW YORK, June 24 /PRNewswire-FirstCall/ -- Six Flags Entertainment, (NYSE: SIX) the world's largest regional theme park company, today announced a new partnership with Jive Records, a top record label in the U.S., to host its first-ever online talent competition – Pop-Tarts® Toaster Pastries presents Fame, Fortune, and Flags – where one lucky winner will get their shot at becoming America's next pop sensation.
Fame, Fortune, and Flags kicked off June 15 with talented entrants competing for a chance to record a single and music video on the Jive label to be sold exclusively on iTunes. Contestants will be judged on showmanship, entertainment value, vocal ability and overall talent. To enter, guests may upload videos of themselves singing an original or pre-approved Jive artist song to sixflags.com/music. One exclusive Pop-Tarts™ artist will be chosen by Pop-Tarts™ fans to join the competition. The top 3 video entries from each of the 9 participating Six Flags theme parks will go on to open for Jive recording artists JLS and Hot Chelle Rae at a Six Flags concert. A panel of Six Flags and Jive executives will judge the final live performances to determine the final winner.
The competition will be promoted heavily online at sixflags.com and throughout the participating parks via in-park signage, Six Flags Digital Networks and in-park radio. JLS and Hot Chelle Rae will also use their official band websites and social media outlets to support the promotion.
JLS is a four-man UK teen pop phenomenon who placed second in Simon Cowell's X-Factor in 2008. Since then, JLS has taken the UK by storm, earning two prestigious Brit Awards, selling well over a million albums in just a few short months and packing arenas on their sold-out British tour. JLS is now taking on the US with their debut single "Everybody in Love" and Fame, Fortune and Flags will mark the bands first official US tour dates. Go to JLSofficial.com for more details.
Hot Chelle Rae was tapped by MTV as one of 2010's Top Artists to Watch, and the young quartet has come roaring out of Nashville with their emotional, high energy pop-rock sound. Over the past year, Hot Chelle Rae has toured with Owl City, Third Eye Blind and Cobra Starship to promote their debut album, Lovesick Electric and current single, "Bleed." Their music has been featured on several hit TV shows including So You Think You Can Dance, The Hills and 90210. Go to HotChelleRae.com for more details.
"Six Flags Music is dedicated to showcasing the best-in-class music events, artistic partnerships and emerging talent," said Dan Weinberg, Six Flags Vice President, Entertainment. "We are thrilled to be partnering with Pop-Tarts and Jive on our exciting online singing competition."
"At Jive Records we are continuously seeking new and exciting ways to expose our music to new audiences" said Mark Flaherty, SVP Marketing/Digital Media, JIVE Label Group. "There are no better partners for summer 2010 than Six Flags and Pop-Tarts to expose our unparalleled roster of superstars and help break two of our most promising new acts, JLS and Hot Chelle Rae."
The 9 participating markets and park locations are:
- Atlanta – Six Flags Over Georgia
- Chicago - Six Flags Great America
- Dallas – Six Flags Over Texas
- Los Angeles – Six Flags Magic Mountain
- New England – Six Flags New England
- New York/New Jersey/Philadelphia – Six Flags Great Adventure
- San Antonio – Six Flags Fiesta Texas
- St. Louis – Six Flags St. Louis
- Washington, DC/Baltimore – Six Flags America
Visit sixflags.com/music for more information.
About Six Flags
Six Flags Entertainment Corporation is a publicly-traded corporation headquartered in New York City and is the world's largest regional theme park company with 19 parks across the United States, Mexico and Canada.
About Jive Records
Jive Records is a record label within the JIVE Label Group. The label represents a varied group of internationally renowned artists representing all genres of music including Justin Timberlake, R. Kelly, Usher (LaFace), Tool (Volcano), Ciara (LaFace), P!nk (LaFace), Britney Spears, OutKast (LaFace), Kirk Franklin (Verity), Three Days Grace, Marvin Sapp (Verity), T-Pain, Jordin Sparks, JLS, Bullet For My Valentine, Buddy Guy, Anthony Hamilton and more. JIVE Label Group is a unit of Sony Music Entertainment.
SIX FLAGS, FAME FORTUNE AND FLAGS, and all related indicia are trademarks of Six Flags Theme Parks Inc. ®, TM and © 2010. ®, ™, © 2010 Kellogg NA Co. ®, ™, © 2010 Sony Music Entertainment.
SOURCE Six Flags Entertainment