LONDON, April 22, 2015 /PRNewswire/ -- Skin care products play a crucial role in the daily health care routine. Currently, increasing consumer awareness and beauty consciousness are the major factors driving the demand for skin care products globally. Consumer concern towards the harmful effects of pollution and global warming is also creating a positive impact on the demand for skin care products. Changing lifestyle and eating habits also have an impact on the skin. At present, consumers are adopting skin care products along with healthy food habits for flawless skin. Due to busy lifestyle consumers are opting for convenient and easy to use face creams and body lotions instead of lengthy homemade remedy for skin care. Globally, Asia Pacific held the largest market share in the skin care market followed by Europe and North America. Rising standard of living and increasing consumer preferences for beauty products is also expected to fuel the skin care market.
The global market for skin care products can be categorized into two segments including face cream and body lotion. Furthermore, the face cream segment is categorized into three types including skin brightening cream, anti-ageing cream and sun protection cream. In addition, mass body care products and premium body care products comes under the body lotion segment. The scope of the report also provides an insight on skin care products usage globally in terms of value (USD billion) as well as volume (billion units). In addition, current and future market trends are also provided in the report.
The scope of the report also covers regional analysis for skin care product preferences. Skin brightening creams leads the skin care products across Asia Pacific, followed by anti-ageing and sun protection cream. In Europe and North America, anti-ageing cream is leading the market for skin care products in terms of revenue, followed by skin brightening cream. Mass body care lotions are leading the body lotion market globally. Consumer preference for convenient and easy to use skin care products is increasing due to busy and active lifestyle of consumers. Hence, manufacturers are focusing on upgraded skin care products for resolving complex skin issues for better result.
Skin care is a sensitive issue and consumers tend to be conscious in choosing skin care products. Consumers prefer standard quality skin care products for better and safe results. Keeping in mind the consumer shift towards premium quality skin care products, manufacturers are introducing skin care products with better formulations for good results.. Increasing number of beauty salons in developing countries of Asia Pacific and RoW is also expected to boost the demand for skin care products in this region. This report provides an insight of current and future market trends to the manufacturers, suppliers and distributors to formulate their business strategies accordingly. Moreover, widening distribution channels and products innovation would further boost the market for global skin care products over the forecast period.
Skin care products reach to the end users through various distribution channels. Widening distribution channels are one of the key driving factors behind the growth of skin care products market globally. Hypermarkets and supermarkets, beauty product retailers, departmental stores, drug stores, pharmacies and online stores are major distribution channels among others. Currently, manufacturers are focusing on strong distribution channels for better product availability and market penetration. Furthermore, producers are making huge investments in advertisement and product endorsement for better market penetration. Avon Products Inc., L'Oreal S.A., Beiersdorf AG, and Unilever PLC are some of the key players operating in the skin care market globally.
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