SkinCeuticals Announces The Launch Of A New Corrective Serum

NEW YORK, Feb. 15, 2017 /PRNewswire/ -- SkinCeuticals, a leader in advanced skincare technology, announces the launch of H.A. Intensifier. This new corrective hyaluronic acid serum was created to correct the signs of aging that result from the decline and rapid degradation of the naturally-produced hyaluronic acid in skin.

As skin ages, its production of hyaluronic acid decreases. Even at peak production, hyaluronic acid in the skin is depleted by up to 50% every 24 hours. This powerful natural humectant is responsible for maintaining moisture levels in skin, nourishing the skin's matrix and improving the appearance of firmness, plumpness, and smoothness. Hyaluronic acid begins to decline in the 20s, resulting in minor shadows, fine lines and dullness and the decline accelerates in the 40s; but by 50+, the severity of the loss manifests in the deepening of wrinkles, the formation of jowls, skin laxity and rough, uneven texture.

To counter the decline of hyaluronic acid in the skin, an effective topical must support hyaluronic acid levels and deliver surface hydration. While many products on the market deliver hyaluronic acid to skin's surface to enhance surface-level moisture, SkinCeuticals' amplifies skin's hyaluronic acid levels utilizing a high concentration of key ingredients:

• 10% Proxylane, a proprietary ingredient, to support hyaluronic acid levels and help maintain the integrity of the skin's matrix, for improved firmness
• 2.0% Dipotassium Glycyrrhizate + 0.2% Purple Rice Extract, to help preserve hyaluronic acid content in skin
• Three types of hyaluronic acid – full molecular weight, fragmented and encapsulated chains – to provide long lasting hydration to help improve the look and feel of dry, rough skin

As a brand committed to scientific research and clinical results, the trials conducted on H.A. Intensifier by SkinCeuticals and its independent partners demonstrate unprecedented proof of its effectiveness on skin – including a hyaluronic acid content analysis, independent clinical trial, photographic imaging, and 3D visualization. These tests show that the combination of H.A. Intensifier's key ingredients result in:

• +30% increase in skin's hyaluronic acid levels
• 11% improvement in skin's firmness
• +17% improvement in skin's texture
• 23% improvement in skin plumpness
• Visible improvements in the appearance of marionette lines, nasolabial folds and crow's feet

"Through our wide network of partner physicians, we have seen the demand for fillers increase significantly over the past few years, as more consumers understand that the appearance of full, plump and radiant skin is key to a youthful and healthy appearance," said Brenda Wu, General Manager of SkinCeuticals. "With this increase in popularity, we sought to deliver a product that could both complement the results of these fillers and work effectively on its own. We are thrilled to be able to offer H.A. Intensifier as an effective solution to the loss of volume our consumers are seeking to correct."

As part of an at-home skincare routine, H.A. Intensifier can be paired with an antioxidant, sunscreen and other moisturizers in the SkinCeuticals Corrective portfolio to tackle multiple anti-aging concerns. Visit skinceuticals.com/find-skincare-professional to locate a derm nearby who can recommend the combination best for individual skin types and concerns, and visit skinceuticals.com/hyaluronic-acid-serum to find out about our full range of hyaluronic acid serums.

SkinCeuticals H.A. Intensifier is available for $98 at SkinCeuticals.com, as well as select dermatologist offices nationwide.

ABOUT SKINCEUTICALS
Founded in Dallas, TX in 1997, SkinCeuticals discovers, develops and delivers an advanced line of scientifically backed cosmeceutical treatments.  As leaders in antioxidant and sun protection technology, SkinCeuticals products have been shown to dramatically improve skin health by protecting skin from environmental damage and visibly improving skin clarity, tone, and texture to minimize the appearance of fine lines and wrinkles. For more information, visit the brand on Facebook, Twitter or Instagram, or at www.skinceuticals.com.

Contact: Alyssa Keller, 212-230-1800, [email protected]

SOURCE SkinCeuticals