SKINEEZ Health and Wellness Apparel Line Seeks to Revolutionize the Garment Industry

MAHWAH, N.J., Jan. 19, 2012 /PRNewswire/ -- Skineez™ Skincarewear™, an investment holding of Heartland Bridge Capital, Inc. (OTCBB: HLBC), seeks to revolutionize the garment industry with their unique health and wellness apparel product line.

SKINEEZ™ Skincarewear™ are comfortable and highly effective garments that constantly deliver healthy and natural cosmetic ingredients to your skin while you wear them. Skineez is proven to reduce inches and firm loose skin without diet and exercise, and are so comfortable, they can be worn to bed or for any occasion in your busy work and leisure lifestyle.

Unique Technology

SKINEEZ SKINCAREWEAR™ garments are a whole new dimension in women's apparel, and feature a patented new technology that weaves the garments with microcapsules that moisturize and smooth your skin while you wear them.  Each microcapsule, designed to protect the ingredients inside, is a balanced combination of anti-cellulite ingredients (retinol, caffeine, red algae extract) with natural-based moisturizing ingredients (shea butter, apricot kernel oil, rose hip oil, vitamin E).

The special fabric is treated with the microcapsules during the manufacturing process. When the garment is worn, the body's heat and the friction from wearing the garment slowly release the patented embedded cosmetic ingredients onto the skin. The garment can be replenished after washing up to 10 times with the SKINEEZ slimming spray.

James F. Groelinger, CEO of Heartland Bridge Capital, commented: "With the success in recent years of such active wear and under garment companies such as Under Armour and lululemon, our investment partnership with Legend & Heroes, the owners and operators of the Skineez health and wellness apparel brand, sets the stage for Heartland to benefit from continued attention and expansion in this market, including the expansion into 3,700 pharmacies later this spring and ongoing celebrity endorsements."

For more information on SKINEEZ SKINCAREWEAR™ please visit www.myskineez.com

About Heartland Bridge Capital, Inc.

Heartland Bridge Capital, Inc. (OTCBB:HLBC) is a public company that, in addition to managing its own operating entities, participates in emerging companies run by exceptionally talented entrepreneurs and operating executives who are dedicated to creating positive change in our world. HLBC will function as an owner, product developer, and investor focused primarily on providing equity, acquisition debt, or bridge financing to emerging high-growth companies and entrepreneurs in the areas of clean energy, waste management, and life sciences. www.heartlandbridgecapital.com.

To request an investor packet on Heartland Bridge Capital register online at www.wallstreetnewscast.com/request/hlbc.html

Safe Harbor Notice

Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995). Heartland Bridge Capital, Inc. cautions that statements made in this news release relating to the investment in Legends & Heroes, and potential investment in and the business direction of the Company, constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates, and assumptions made by management. Actual results could differ materially from current projections or implied results. Heartland Bridge Capital, Inc. undertakes no obligation to revise these statements following the date of this news release.

Contact:
Tom Bustamante,
Investor Relations Counsel
Ludlow Capital, Inc
Phone: (347) 483-0121
Email: [email protected]

SOURCE Heartland Bridge Capital, Inc.