Skinnygirl™ Makes Life a Little Sweeter by Launching Zero Calorie Stevia, Agave, and Monk Fruit Liquid Sweeteners

Jul 24, 2013, 06:00 ET from Skinnygirl

CARMEL, Ind., July 24, 2013 /PRNewswire/ -- Skinnygirl, iconic for bringing practical solutions to women, is now revolutionizing sweeteners to bring you a new line of zero-calorie liquid sweeteners made with natural monk fruit, agave, and stevia.

"Skinnygirl Sweeteners are sensible and easy to use because they dissolve instantly and allow you to portion to your preferred sweetness," explains Dannielle Patterson, Brand Manager for Skinnygirl Sweeteners.  The new concentrated liquid sweeteners are zero-calorie, gluten-free and carb-free containing 80-160 servings—depending on the sweetener type. They come in slim, convenient 1.68 ounce bottles that fit easily in a purse, making for a sweet accessory. 

"Skinnygirl recognizes that today's woman is on-the-go. She needs products that make it easier for her to lead a healthy, more balanced lifestyle, without compromising taste," says Bethenny Frankel, creator of the Skinnygirl Brand. Skinnygirl is happy to be making life a little sweeter with several options made with both natural and organic sweeteners:

Monk Fruit extract originates from real monk fruit native to the mountainous region in Southern Asia. Skinnygirl Monk Fruit tastes sweet and fruity. It complements any food or beverage without competing with other flavors or ingredients.

Agave is a simple food that comes from the agave plant and is a favorite of original Skinnygirl, Bethenny Frankel.  She uses it to sweeten her Skinnygirl cocktails and is now proud to bring it to her fans for everyday use.

Stevia is a popular and widely recognized natural sweetener that provides a pure clean taste. Skinnygirl Stevia comes in a liquid option as well as organic individual powdered packets. Just a little will sweeten up your favorite food and beverages.

Skinnygirl™ Sweeteners will be hosting a special demonstration at Wal-Mart nationwide July 25-28, 2013. In-store, customers will have the opportunity to sample a fresh, sparkling strawberry spritzer, a fun, summer recipe using a Skinnygirl liquid sweetener. Customers will also receive an additional recipe with a $1.00 off coupon for any Skinnygirl Sweetener. Now, that's a sweet deal!

Skinnnygirl Sweeteners will be available nationwide in Wal-Mart and other stores as of August 1, 2013. 

For more information visit us on-line at, or on Facebook Skinnygirlsweet or Twitter @skinnygirlsweet.

About Skinnygirl SKINNYGIRL and the SKINNYGIRL logo are trademarks of BB Endeavors LLC. © 2013 BB Endeavors LLC. All rights reserved. Skinnygirl Sweeteners are distributed by TC Heartland, LLC Carmel IN 46032. Heartland Food Products Group is a global leader in the production of liquid beverage enhancers and zero calorie sweetener products for the retail market. Heartland FPG produces and markets both store brand and branded offerings in a wide variety of versions, flavors and packaging formats.


Hilary Martin

Angie White

For Skinnygirl Sweeteners

For Skinnygirl Sweeteners




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Skinnygirl Sweeteners website


SOURCE Skinnygirl