Skona Advertising Takes White Elephants Virtual This Holiday

Dec 22, 2010, 07:00 ET from Skona Advertising, Inc.

SAN FRANCISCO, Dec. 22, 2010 /PRNewswire/ -- San Francisco-based ad firm, Skona Advertising, Inc. (www.skona.com), has launched a holiday microsite, www.skona.com/xmas, inviting last-minute shoppers and eco-sensitive gifters to bestow one-of-kind presents to friends, family and anyone else who might relish a Shakespeare Tissue Box Cover or Cat Butt Pencil Sharpener.

The boutique agency, which packs a creative punch, has created a gallery featuring sundry virtual white elephants; users can browse through a dozen quirky presents, make their selections, and email the perfect gift to anyone in their address book – without plastic or packaging, gift receipts or exorbitant overnight shipping expenses.

"We thought it might be fun to virtualize the concept of the white elephant," said Scott Springer, Creative Director, Skona Advertising. "When you receive a horrible gift, you're stuck trying to figure out where to stash it or how to re-gift it. The site is a goofy way to give terrible presents without all of the fuss or waste."

The site also eliminates the taboo of re-gifting. Users can give and re-give the same white elephants to indulge the spirit of generosity this holiday season. Aunt Barbara will clamor for Skona's Merman Ornament – a mythical, seductive little man who's taken many turns beneath the mistletoe – and knows her co-worker Franny will covet the shirtless merman, too.

Launched early last week, Skona's gallery is now making the rounds among colleagues, friends and family eager to share the soft and fuzzy 3D Teddy Bear Sweater or the Circular Saw Blade, which features hand-painted elk frolicking in the forest. The site is available at www.skona.com/xmas or Facebook keyword "white elephant."

About Skona Advertising, Inc.

Skona (www.skona.com) is a San Francisco-based advertising and design shop focusing on business needs from a holistic communication point of view. A small firm with big creative muscle, Skona has won numerous client awards as well as dozens of Graphis, Addys and Daveys. Their award-winning work is based on this premise: We no longer have the luxury of "talking" to consumers; we must engage them in the conversation. This is where inbound and outbound marketing come together.

SOURCE Skona Advertising, Inc.



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