Skura Introduces Adaptive Sales Enablement Innovation to its Industry-Leading SFX™ Platform

TORONTO, Feb. 20, 2014 /PRNewswire/ -- Skura Corporation, the first end-to-end sales enablement provider, today announced it has significantly enhanced its Skura SFX™ technology platform to support the next generation of sales enablement: adaptive sales enablement.  Adaptive sales enablement provides new levels of insight, visibility and auditability throughout the entire sales process.

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As a customer-centric sales approach, adaptive sales enablement leverages deep analytical data on customer behavior and engagement, providing the first measurable way to align sales and marketing and providing sales reps the right message for the right person at the right time. Adaptive sales enablement puts the customer at the center of the sales process by aligning their interests and behavior with the content, messaging, and activities of sales and marketing teams.

"For the first time ever, sales and marketing executives, business leaders, and sales reps can know exactly what is driving sales engagement and use that insight to maximize their investment in sales and marketing resources," said Chris Skura, CEO and Founder, Skura Corporation.  "To thrive, the sales reps of the future has to respond to customer needs with a level of insight that differentiates them from their competitors."

Adaptive Sales Enablement offers new levels of customer and sales engagement by:

• Supporting sales reps before the initial sales call with customer data sourced from multiple channels and systems
• Collecting accurate customer engagement metrics during the sales call, as well as before and after
• Measuring customer actions and content engagement levels on an ongoing basis, across all channels
• Adapting marketing content and sales approaches accordingly to fulfill customer needs
• Using predictive analytics to identify the optimal messages, channels, and times for future interactions with individual customers

The new Skura SFX platform delivers adaptive sales enablement capabilities via a single platform that supports multi-channel engagement and accurate forecasting.  Sales reps receive an aggregated view of customer information from disparate sources, such as CRM systems, marketing automation systems, and social media to deliver an engaging multi-channel customer experience.  Predictive analytics suggest optimized methods of engagement with individual prospects to drive better conversations and to better meet customer needs.

"Skura SFX goes far beyond traditional sales enablement to translate everything you know about your customers, your products, and your services into a recommended approach to engage prospects," stated Loren Padelford, Executive Vice President of Sales, Skura Corporation. "Moreover, the Skura SFX platform with adaptive sales enablement lets you know how your best reps are engaging customers, what marketing spend is providing ROI, and what best practices you should be sharing with the entire team to help each sales rep increase their transaction rates. The Skura SFX platform supports a cycle of continuous improvement across sales and marketing departments that replaces subjective performance analysis with true accountability to benefit the entire organization."

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About Skura Corporation
Skura is empowering the next generation of sales reps. The Skura SFX™ platform is the first to offer adaptive sales enablement, providing unprecedented visibility and insight throughout the entire sales process.  Skura SFX enables sales and marketing executives to engage with customers across all channels and devices –from a single platform – providing accountability and measurement across the entire sales cycle.  The Skura SFX platform offers next-generation predictive analytics, ensuring the right message reaches the right person at the right time, increasing sales and customer success. For more information, visit: www.skura.com.

SOURCE Skura Corporation