ATLANTA, Nov. 15, 2011 /PRNewswire/ -- Just three months after it launched in nearly 300 stores, Sleep Formula 39™ is the number one selling non-prescription sleep aid in metro Atlanta, according to data from SymphonyIRI Group.
The drug-free, over-the-counter sleep aid with natural ingredients - proven in testing to help users sleep longer, better and faster - finished the test period ending October 31 as the number one seller among all liquid sleep aids, with more than five times the sales of its closest competitor. Sleep Formula 39 also ranked at or near the top in several other categories, including number one in branded units sales of all non-prescription sleep aids and in dollar sales per point of distribution.
"Everyone we talked to during the test period said that Sleep Formula 39 delivers a solution to a common and wide spread problem in a way that's easy and effective for consumers," said Danny Rinaldi, CEO and founder of Atlanta-based Harmonix. "These sales results validate our belief that people are looking for a natural, simple resolution to their sleep issues, and that our marketing and outreach efforts have been on target."
Sleep Formula 39 has been available only since August in metro area CVS stores, and more recently in select GNC, RaceTrac and Rite Aid locations, as well as online at gnc.com. The data from SymphonyIRI, a market research company which provides Fortune 500 clients with consumer, shopper, and retail market intelligence and analysis focused on the consumer packaged goods industry, prove that Harmonix can compete with the established names in the sleep aid category as the company plans its 2012 sales and marketing strategies.
Available in twin packs of two oz. single serving bottles, Sleep Formula 39 can help improve the onset, quality and duration of sleep. Sleep Formula 39 is made with a proprietary combination of sleep ingredients – including 5-HTP, melatonin, GABA and L-Tryptophan – which help you fall asleep, stay asleep and avoid morning grogginess.
About Harmonix, LLC: Harmonix, LLC, makes Sleep Formula 39™, the first non-prescription sleep aid available in retail with natural ingredients proven in testing to provide a better night's sleep. A single two oz. liquid bottle (one dose) helps three out of four people sleep longer, fall asleep faster, and experience less tossing and turning during the night, for a better quality of sleep. The product contains no sugar, no salt and no carbs. It is also drug-free and contains no antihistamines, so it is non-addicting and there are no demonstrated side-effects. Visit www.sleepformula39.com or www.facebook.com/sleepformula39 to learn more or find the retailer nearest you.
SOURCE Harmonix, LLC