LEXINGTON, Ky., May 24, 2017 /PRNewswire/ -- Spontaneous pillow fights may break out in three Sleep Outfitters showrooms June 2–4 as children in pajamas listen to Knoxville author Jennifer Hultz read her book Hopkins Goes to the Beach. Lexington-based Innovative Mattress Solutions (iMS), the parent firm of Sleep Outfitters, today announced it will throw pajama-party grand openings, complete with bedtime stories, at Sleep Outfitters showrooms in Cedar Bluff, Fountain City and Turkey Creek, which opened May 19.
The events are scheduled for:
– Friday, June 2, 5:00–7:00 p.m., at Fountain City, 5132 N. Broadway Ave.
– Saturday, June 3, 3:00–5:00 p.m., at Turkey Creek, 500 Lovell Rd.
– Sunday, June 4, 2:00–4:00 p.m., at Cedar Bluff, 272 N. Peters Rd.
Children who attend the book reading will be able to enter a drawing for a free copy of Hopkins Goes to the Beach, and Hultz will sign winners' books. Hultz's book was inspired by her family's dog of the same name. In solidarity with Hopkins, the Humane Society of Eastern Tennessee will bring rescue dogs to the events. Adults who come wearing pajamas may enter a drawing to win a new mattress set.
"We've worked hard to open the Sleep Outfitters stores in Knoxville," said Kim Knopf, Chief Executive Officer for Sleep Outfitters. "Now we're ready to celebrate by throwing a fun, family-themed community party with book readings, rescue dogs, music, food and maybe even a friendly pillow fight."
Additionally, Sleep Outfitters has partnered with Knoxville Parks and Recreation, Wesley House and Farragut Primary School to establish Little Free Libraries so children have greater access to books. Sleep Outfitters will donate the libraries, which will be installed this summer. The public is invited to bring gently used children's books and young adult books to the pajama parties to help stock the libraries.
About Innovative Mattress Solutions
Innovative Mattress Solutions (iMS), headquartered in Lexington, is the parent firm of Sleep Outfitters, Mattress Warehouse and Mattress King. Founded in 1983 in South Charleston, W.Va., by CEO Kim Knopf, the company operates 160 retail locations in West Virginia, Ohio, Kentucky, Indiana, Tennessee and Alabama. iMS stores feature pillows, mattress protectors and adjustable bases, as well as mattress sets from Sealy, Stearns & Foster and Tempur-Pedic. For more information about iMS, visit www.sleepoutfitters.com.
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SOURCE Sleep Outfitters