BOCA RATON, Fla., July 12, 2012 /PRNewswire/ -- Winning on the court and catching Z's go hand in hand for the 2012 Wimbledon champion. Sleep Sheets®, a natural sleep aid created to support your natural sleep cycle, congratulates co-founder and product user Serena Williams on her latest tennis accomplishment.
Williams and Sheets® Brand worked together to create a product for those who suffer from occasional sleep problems, including Williams. As an athlete and businesswoman, Sleep Sheets® are portable and reliable for Williams when traveling and competing.
"Sleep Sheets® gave me the great night's sleep I needed to win. Now onto the Olympics," said Serena Williams.
Sleep Sheets® are aimed at the approximately 60 million Americans who have occasional sleep problems each year. The sleep aid is distinctive because they are paper-thin, individually wrapped, dissolvable strips. No water. No swallowing of pills. When placed on the tongue, Sheets® dissolve in seconds and are easily swallowed and digested. Each Sleep Sheet contains 3 mg of Melatonin, 3 mg of L-Theanine, 1 mg of Goji Berry Extract and 1 mg of Chamomile Extract. The blend of these natural ingredients is formulated to help one get a restful night's sleep.
For the launch of this product innovation, the brand exclusively worked with Walgreens to create the "DREAMS COME TRUE" sweepstakes by offering a natural sleep aid and the chance to meet Williams. Consumers then hurried to Walgreens stores in search of instant-win Golden Tickets hidden inside the box.
To date, two winners have opened a box of Honey Dream Sleep Sheets® and found a Golden Ticket inside. Sheets Brand® is serving up five grand prizes of an all-expense paid trip for two to New York City to meet Williams and attend a major tennis tournament. Sheets® users have until July 31 to find the three remaining Golden Tickets at Walgreens stores nationwide.
"Hearing from our first lucky winners sent a jolt of excitement and energy through the Sheets® team," said Warren Struhl, CEO of PureBrands, owner of Sheets® Brand. "It is satisfying to know we are making dreams come true for Serena both on and off the court. She is a champion and we are thrilled to have a product contribute to the sleep she needs in order for her to win."
Consumers also have a chance to win by accessing the promotion online. By visiting the Sheets® Brand Facebook page, fans can enroll in the sweepstakes for the opportunity to win one additional trip to New York City and thousands of other prizes. Entry and official rules can be found at www.facebook.com/takeasheet.
Sheets® were developed with input from top physicians, scientists, professional athletes and their trainers. Using proprietary technology initially developed for Sheets® Brand Energy Strips, Sleep Sheets® help consumers get the rest they need whether at home or traveling.
About Sheets® Brand:
Sheets® Brand is the world leader in dissolvable functional strips. Sheets® Energy Strips and the recently launched Sleeps Sheets® are already available in over 50,000 stores in the United States alone. Sheets® products deliver consumers functional benefits in a simpler, faster, more convenient way. No water! No pills! No calories! No sugar! Just place on tongue…problem dissolved! Sheets® products are used by many of the world's top athletes and entertainers including superstar athletes and founding partners; LeBron James, Serena Williams, Ray Rice, Amar'e Stoudemire and international recording artist Pitbull. Sheets® dissolvable strips are the inaugural product from PureBrands, LLC. For information please visit: http://www.sheetsbrand.com.
Lindsay Ressler, FUEL Partnerships
SOURCE Sheets Brand