Sleepers In Seattle Launches Industry's First 'Sleeper Design Center'

SEATTLE, Feb. 24, 2011 /PRNewswire/ -- A complete makeover of the Sleepers In Seattle (http://www.sleepersinseattle.com) website went live last week, making it easier than ever for consumers to find the exact sofa bed to meet their needs. Customers are able to browse through hundreds of sleeper sofa models. Once a favorite style is chosen, they can customize the upholstery, pillows, mattress, legs and accessories -- all while seeing these selections updated on their generated sleeper image.

"It was fun to play with all the different colors on my sofa -- reds, blues, stripes. Then, I narrowed it down to find a beige microfiber that would really coordinate with the rest of my furniture," said one of the very first visitors to the new site.

One highlight of the updated website is the Sleeper Design Center. The marketing team at "Sleepers" developed an entirely new look, feel and logic behind www.sleepersinseattle.com. Another new  function on the site is the custom "Sleeper Finder"; where a user can input as much or as little information as they would like into the appropriate fields, resulting in a catalog of all the matching sofa beds. At that point, there are options to sort by size, price and title. Once a particular model is selected, a potential client can drape their sleeper in any of the hundreds of available fabrics and leathers, in order to narrow down a perfect fit for their home.

All well known e-commerce best practices were followed, including a Secure Socket Layer (SSL) for safety, privacy, and data-encryption; a "Related Sleepers" field which allows for quick-swapping between fabric and leather, various sizes, and different mattress options. The site displays all pertinent information for purchasing a sleeper sofa, including construction details, warranty information, dimensions and mattress specifications.

"In 2007, we began using our website to attract customers from across the country; and with the explosion of e-commerce in general, and our sales reach in particular, we knew it was time to take the next step," said Max Alcabes, VP Sales and Marketing. Excitement was palpable in the Seattle office on Monday morning, February 14th. With the website up and running at 9 am (PST), there were definite cheers an hour later as the first online customer purchased a Kristina Queen Comfort Sleeper for delivery to her home in Kapaa, HI.

About Sleepers In Seattle

Sleepers In Seattle (http://www.sleepersinseattle.com) began as a full-scale furniture store in 1991. For the past 10 years, they have focused exclusively on sleeper sofa beds. According to their Mission Statement, Sleepers In Seattle "is dedicated to having the best selection of sleeper sofas available, and offering the most comprehensive knowledge base in the industry."

SOURCE Sleepers In Seattle